Personalized and real-time mobile marketing
Posted: Wed Dec 11, 2024 4:12 am
Personalized mobile marketing is gaining importance and there are companies dedicated to making the life of the end user easier.
Self-managed platforms offer companies an effective solution to connect with users through real-time advertising, thereby increasing their sales.
Specific circumstances require specific measures in a gambling data china phone number given context. For example, during an unexpected stop on a road trip, a user would need to know where the nearest gas station, restaurant, or hotel is. This is what personalized mobile marketing answers: providing users with what they need, based on the circumstances or even before they actually need it.
AD-Pure adjusts companies’ mobile marketing campaigns to respond to specific circumstances that increase demand. For example, they found that when there’s a big football match, takeout orders increase. In this case, AD-Pure takes advantage of the moments before the match to launch campaigns for food delivery companies using intuitive tools, thus increasing their impact on the market.
According to Marc Lladó, the company's general manager, it serves to "provide messages that are useful to potential consumers."
The use of real-time data flow information collection systems, together with systems to analyze said data, are what allow AD Pure to offer the market a mobile marketing service that minimizes marketing costs and increases the return on investment by up to 30%.
The platform’s ability to identify and monitor weather conditions, sporting events, holidays, concerts, conferences, festivals and even stock indices can be transformed into email campaigns, AdWords campaigns, social media promotions and much more. The goal is always to optimize companies’ mobile marketing activities and simplify the life of the end user.
There are other tools that can process mobile user data in real time to segment advertising. They open the door to a future in which the end user is only exposed to advertising that is tailored to their interests and behavior.
Self-managed platforms offer companies an effective solution to connect with users through real-time advertising, thereby increasing their sales.
Specific circumstances require specific measures in a gambling data china phone number given context. For example, during an unexpected stop on a road trip, a user would need to know where the nearest gas station, restaurant, or hotel is. This is what personalized mobile marketing answers: providing users with what they need, based on the circumstances or even before they actually need it.
AD-Pure adjusts companies’ mobile marketing campaigns to respond to specific circumstances that increase demand. For example, they found that when there’s a big football match, takeout orders increase. In this case, AD-Pure takes advantage of the moments before the match to launch campaigns for food delivery companies using intuitive tools, thus increasing their impact on the market.
According to Marc Lladó, the company's general manager, it serves to "provide messages that are useful to potential consumers."
The use of real-time data flow information collection systems, together with systems to analyze said data, are what allow AD Pure to offer the market a mobile marketing service that minimizes marketing costs and increases the return on investment by up to 30%.
The platform’s ability to identify and monitor weather conditions, sporting events, holidays, concerts, conferences, festivals and even stock indices can be transformed into email campaigns, AdWords campaigns, social media promotions and much more. The goal is always to optimize companies’ mobile marketing activities and simplify the life of the end user.
There are other tools that can process mobile user data in real time to segment advertising. They open the door to a future in which the end user is only exposed to advertising that is tailored to their interests and behavior.