Conversation as user interface messaging as platform
Posted: Sun Apr 06, 2025 8:35 am
Chances are that you, like me, are part of many group chats on WhatsApp. One for your group(s) of friends, one for your colleagues and of course one for your family. In addition, there are also increasingly conversations with, for example, your internet provider, your travel organization or your municipality. Organizations are making the move to messaging apps because you can be found there.
Last Friday my goal was to learn more about the future of messaging apps during Frankwatchings Social Messaging Event. What is the way-to-go and what are practical examples of this?
Kick-off #SME17 with @JarnoDuursma about trends #socialmessaging – use of apps c level executive list exceeds 'normal' social media platforms pic.twitter.com/PtLUPZ4odQ
— Marvin Pranger (@MarvinPranger) September 22, 2017
Messaging apps are currently bigger than Facebook, Instagram, Twitter and Snapchat combined and are therefore increasingly used by organizations to reach their target audience. 50 percent of consumers today prefer to contact organizations via messenger services rather than by phone, according to trend watcher Jarno Duursma . Jarno recently blogged about KLM and the official business account that the company recently opened on WhatsApp. The airline experienced the added value of social messaging when it introduced Facebook Messenger as a service channel and saw a 40 percent growth in the total number of questions. Apparently, many customers previously had questions that they simply did not ask, for example because the threshold was too high.
Last Friday my goal was to learn more about the future of messaging apps during Frankwatchings Social Messaging Event. What is the way-to-go and what are practical examples of this?
Kick-off #SME17 with @JarnoDuursma about trends #socialmessaging – use of apps c level executive list exceeds 'normal' social media platforms pic.twitter.com/PtLUPZ4odQ
— Marvin Pranger (@MarvinPranger) September 22, 2017
Messaging apps are currently bigger than Facebook, Instagram, Twitter and Snapchat combined and are therefore increasingly used by organizations to reach their target audience. 50 percent of consumers today prefer to contact organizations via messenger services rather than by phone, according to trend watcher Jarno Duursma . Jarno recently blogged about KLM and the official business account that the company recently opened on WhatsApp. The airline experienced the added value of social messaging when it introduced Facebook Messenger as a service channel and saw a 40 percent growth in the total number of questions. Apparently, many customers previously had questions that they simply did not ask, for example because the threshold was too high.