“What does the perfect Facebook ad for my target group look like?” A difficult question that Facebook advertisers spend a lot of time on and constantly struggle with. Facebook recently launched a brand new feature that makes this a lot easier. A feature that many Facebook advertisers have been waiting for a long time, namely dynamic ads. With this feature it is possible to automatically rotate different images, titles, text and CTAs in one ad. Facebook provides insight into the performance of all variations.
With dynamic ads it is possible to automatically vary with different elements in an ad. For example, you b2b email list can make variations in the title, images, videos, text, description and CTA button. Thanks to this feature you get a lot of valuable insights, which you can use in future campaigns.
The overall limit in variations is a maximum of 30, but the following limits apply per component:
Title/headline (5)
Images (10) or videos (10): it is not possible to combine images and videos in the variations
Text (5)
Description (5)
CTA button (5)
Facebook combines all the variables and creates different combinations of them. This way you can test which variant performs best. With this feature you can set up an A/B test with your advertisements for the first time. A/B testing in Facebook was already possible at the advertisement set level , but not yet at the advertisement level. Please note that it is possible that one person will see multiple variations of your advertisement.
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