Content Creation – The Content Calendar
Posted: Sun Apr 06, 2025 8:20 am
An event is often one of the benchmarks in the year for organizations. Of course, this requires a digital translation. Preferably engaging , trending , visually strong and an enhancement of the offline experience. But where do you start?
At the beginning, I want to claim. Connect already with the exploration phase of an event. Too often an online team only comes into the picture in the phase after the first location visits and planning. Absolutely undesirable in my experience, right at the beginning you can already make a difference by getting a feel for the environment and the ideas of the event agency, team or client team. And that is where we want to go, rounding off an event and strengthening the offline with the online experience.
Preparation phase
After the initial exploration and a few brainstorming sessions, it is important not to get stuck in thinking for too long. There are elements that you will see coming back anyway. In the early years, it was mainly determining a hashtag, opening your laptop/MacBook and reporting live with a small team and lots of sweat, now we are increasingly moving towards a complete experience.
via GIPHY
Think of the preparation as if you were preparing a television show. So scripting and buy bulk sms service creating content. I would like to take you through a number of elements that are indispensable in my opinion. If I missed something, please let me know in the comments. Please note: I am assuming the ideal event situation, where much, if not everything, is possible.
Create a living document where much can be set up. Ideally it includes the following tabs:
At the beginning, I want to claim. Connect already with the exploration phase of an event. Too often an online team only comes into the picture in the phase after the first location visits and planning. Absolutely undesirable in my experience, right at the beginning you can already make a difference by getting a feel for the environment and the ideas of the event agency, team or client team. And that is where we want to go, rounding off an event and strengthening the offline with the online experience.
Preparation phase
After the initial exploration and a few brainstorming sessions, it is important not to get stuck in thinking for too long. There are elements that you will see coming back anyway. In the early years, it was mainly determining a hashtag, opening your laptop/MacBook and reporting live with a small team and lots of sweat, now we are increasingly moving towards a complete experience.
via GIPHY
Think of the preparation as if you were preparing a television show. So scripting and buy bulk sms service creating content. I would like to take you through a number of elements that are indispensable in my opinion. If I missed something, please let me know in the comments. Please note: I am assuming the ideal event situation, where much, if not everything, is possible.
Create a living document where much can be set up. Ideally it includes the following tabs: