Next, you must analyze your product: how can it become eco-friendly? This is perhaps the most difficult part to accomplish, after all, many products need to change drastically in terms of composition and values, without forgetting the 4 principles of green marketing: ecologically correct, economically viable, socially fair and culturally acceptable.
Look for information about companies in your area that already work with green marketing, make partnerships, learn more about the field, delve as deep as you can, so that the change can be made more quickly and effectively, benefiting not only your consumers, but also your internal profit based on the business plan produced.
Never test your products on animals;
Do not use rare or terminally ill raw materials;
Carry out selective waste collection at your company;
Implement solar energy in all sectors;
Promote events on sustainability and ecology for your employees;
Create campaigns to help the population that still depends 100% on nature, such as riverside dwellers – Natura does this a lot;
Make sure to publicize that your brand is eco-friendly;
Increase the durability of what you sell;
Try to reduce the decomposition time of your product and also of the packaging that surrounds it.
Benefits of green marketing
One of the main benefits of green marketing is the shift towards something that will be the future. Just as Amazon was already on the internet before any other e-commerce, being present in this change of vision towards the ecological side right from the beginning is of great importance for the brand 's finances .
Another advantage is attracting an engaged audience: remember phone number library when we said that the main push for green marketing came in the 90s due to pressure from consumers themselves? By migrating to green marketing, in addition to keeping a good portion of your old customers, you will also acquire new ones who are engaged with the movement and who are even willing to pay more for a product because they know it does not harm the environment.
Examples of companies investing in green marketing
There are many companies that have already migrated to the “green side of the light”. Below, we have separated a small list of the main ones so that you can see the importance and imminence of this change in values:
Eh! cosmetics : the company only works with 100% vegan products, that is, without raw materials tested on animals, everything is organic;
Natura: recycled packaging, provides training for people living in riverside areas and focuses its marketing entirely on ecological and sustainable terms;
Walmart: invests billions of dollars annually in sustainability;
Vizcaya: creams, moisturizers, beauty products and perfumes that are not tested on animals, in addition to the bunny-shaped seal on their packaging, proving that their products are not tested on animals;
Among others: there are many companies that already operate within green marketing, and the vast majority of them are large. If the largest in the world do this, what's stopping you from doing it too?
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