Integration on other marketing tools
Posted: Tue Dec 10, 2024 10:13 am
Now, with increasing sophistication, ad servers are having to deal with privacy intrusion and strict privacy regulation like GDPR and CCPA. For example, in 2019, Google was fined $57 million for GDPR violations in the way it handled user data. So, to avoid facing the same fine, companies need to ensure that their ad servers are fully philippines telegram data compliant in obtaining explicit user consent for data collection and use.
Advertising Fraud and Visibility
The serious weakness of this new medium, however, is ad fraud, which includes click fraud and impression fraud. In 2023, ad fraud was expected to cost about $84 billion globally . Ad servers require sophisticated fraud detection tools to reduce these risks. In addition, ad viewability, i.e. ensuring that ads are actually displayed to users, is of significance.
Ad servers can deliver better results if they are fully integrated with other marketing tools, such as:
CRM Systems
Analytics Platforms
Content Management Systems
Take the example of seamlessly integrating an ad server with Salesforce, which can provide a complete view of customer interaction, providing an opportunity for more precise targeting to ensure that ad campaigns retain that personal touch. This can lead to a 20% increase in lead quality and provide a 15% increase in sales.
Conclusion
Ad servers remain a vital tool for businesses looking to optimize their ad campaigns for maximum lead generation and conversion. Businesses are seeing good ROIs with the use of some of the key features of advanced targeting, personalization, and real-time optimization. Ad server technology development remains an important step for anyone looking to achieve effective and consistent growth in such a competitive digital landscape.
Advertising Fraud and Visibility
The serious weakness of this new medium, however, is ad fraud, which includes click fraud and impression fraud. In 2023, ad fraud was expected to cost about $84 billion globally . Ad servers require sophisticated fraud detection tools to reduce these risks. In addition, ad viewability, i.e. ensuring that ads are actually displayed to users, is of significance.
Ad servers can deliver better results if they are fully integrated with other marketing tools, such as:
CRM Systems
Analytics Platforms
Content Management Systems
Take the example of seamlessly integrating an ad server with Salesforce, which can provide a complete view of customer interaction, providing an opportunity for more precise targeting to ensure that ad campaigns retain that personal touch. This can lead to a 20% increase in lead quality and provide a 15% increase in sales.
Conclusion
Ad servers remain a vital tool for businesses looking to optimize their ad campaigns for maximum lead generation and conversion. Businesses are seeing good ROIs with the use of some of the key features of advanced targeting, personalization, and real-time optimization. Ad server technology development remains an important step for anyone looking to achieve effective and consistent growth in such a competitive digital landscape.