Marketing automation was a tool that was mostly used by the largest companies on the market. Nowadays, practically anyone can use this potential to develop their company. In what areas can marketing automation be used?
Sending newsletters and autoresponders in e-mail marketing
For over 60% of B2B marketers, a newsletter is the best way to acquire contacts and make sales. If you have hundreds or thousands of people in your database, writing an email to each recipient by hand, in which you personalize the message, is practically impossible. That's why it's worth approaching the matter a bit differently.
Write a single message in a template that can be edited. Automation will help personalize the message and send the correspondence at the right time. What can you expect?
If the recipient responds positively to the morocco telemarketing list registration, the lead will be automatically forwarded to the sales team. In the case of a negative response, it is also worth planning specific actions. For example, you can send a message thanking them for the contact and encouraging them to follow, subscribe, or contact you in the future.
Also read: What is Content Marketing? What can you gain from valuable content?
Chatbots – When the customer wants immediate answers
Waiting for an email response is the same as waiting for a response to a submitted CV – it often doesn’t come. However, you as a client are not going to wait and want a quick response – right? Know that your clients think similarly. They also don’t want to wait and have an answer to their questions. What kind of questions are these?
If you run an e-commerce business, you know what customers ask most often. Creating a website with an FAQ with answers is a great idea. However, not every customer will want to go to your website. Such a situation creates a risk that the customer will check their query in Google. If your company does not rank high in the search results, the customer may be taken by the competition. This can be avoided.
