How can brands benefit from YouTube Shorts?
Posted: Tue Dec 10, 2024 8:54 am
Now that we've explained what YouTube Shorts are , let's understand why they represent a major turning point for the platform and see how they can be best used .
YouTube Shorts can be a great way for brands to further engage their audiences and increase brand awareness among their customers.
Furthermore, we must keep in mind that in addition to the70% of all YouTube watch time comes from mobile devices: Since YouTube Shorts is a mobile-first feature , you could potentially new zealand whatsapp shopping data reach a much larger and more engaged audience through vertical micro-videos than you would by continuing to publish only long-form horizontal content.
Since YouTube Shorts was released in July 2021, the feature has reached and surpassed 15 billion average daily views – users are literally loving and continuously scrolling through these YouTube “short films”.
They are already used to doing it elsewhere, for example on TikTok or in Instagram Reels, why shouldn't they do it on YouTube, the video platform par excellence?
If your brand already has a presence on YouTube with its own content strategy, you should definitely consider uploading some vertical micro-videos as “Shorts”.
What kind of micro-video?
If you have already created short social videos for Instagram Reels or TikTok, you can start using those: a little “recycling” never hurts, especially when the material is good and you need to test a new feature.
Alternatively, you can create some Shorts from scratch, following these simple, yet effective inspirations:
Behind the scenes videos are highly appreciated by users;
funny content prevails over serious content;
don't insert too many external graphics on the videos, use YouTube's native tools to write the texts;
show your face ;
show aspects, curiosities and sides of your business that no one knows or that you have never shown before;
follow the trends and methods of other creators or get inspired by the strategies for creating quality content on TikTok (what works there, can also perform very well in Shorts!).
Also keep in mind that when a new potential customer encounters your brand through Shorts and chooses to subscribe to your channel, they are automatically subscribed to your medium-long video content as well.
YouTube Shorts can be a great way for brands to further engage their audiences and increase brand awareness among their customers.
Furthermore, we must keep in mind that in addition to the70% of all YouTube watch time comes from mobile devices: Since YouTube Shorts is a mobile-first feature , you could potentially new zealand whatsapp shopping data reach a much larger and more engaged audience through vertical micro-videos than you would by continuing to publish only long-form horizontal content.
Since YouTube Shorts was released in July 2021, the feature has reached and surpassed 15 billion average daily views – users are literally loving and continuously scrolling through these YouTube “short films”.
They are already used to doing it elsewhere, for example on TikTok or in Instagram Reels, why shouldn't they do it on YouTube, the video platform par excellence?
If your brand already has a presence on YouTube with its own content strategy, you should definitely consider uploading some vertical micro-videos as “Shorts”.
What kind of micro-video?
If you have already created short social videos for Instagram Reels or TikTok, you can start using those: a little “recycling” never hurts, especially when the material is good and you need to test a new feature.
Alternatively, you can create some Shorts from scratch, following these simple, yet effective inspirations:
Behind the scenes videos are highly appreciated by users;
funny content prevails over serious content;
don't insert too many external graphics on the videos, use YouTube's native tools to write the texts;
show your face ;
show aspects, curiosities and sides of your business that no one knows or that you have never shown before;
follow the trends and methods of other creators or get inspired by the strategies for creating quality content on TikTok (what works there, can also perform very well in Shorts!).
Also keep in mind that when a new potential customer encounters your brand through Shorts and chooses to subscribe to your channel, they are automatically subscribed to your medium-long video content as well.