That doesn't mean all brands should use TikTok Now.: the first thing to do is to evaluate whether it makes sense to interact with your audience in an extremely informal and authentic way and, above all, to understand whether it is strategically advantageous to show your product or service without filters, “au naturel”.
If your brand has an informal and friendly communication style new zealand whatsapp mobile phone number list and the products or services you offer to the public lend themselves to being shown in an authentic and real way, incorporating TikTok Now into your marketing strategy could be a winning choice.
Here are 5 ways to do it.
1. Post behind-the-scenes shots
For brands with a welcoming, ironic and lighthearted soul, showing what happens behind the scenes is a good way to use TikTok Now.
Personifying your brand actually allows customers to see it as something more than just a business.
Posting real, unfiltered images of meetings, events, production processes, or everyday office life can help consumers see your company in a different light, helping build trust and loyalty.
People love to see what’s going on “behind the camera.” Younger audiences are increasingly demanding humor and honesty from brands.
2. Create a community for Gen Z consumers
Wisely and strategically, many brands today are prioritizing building a strong user community .
Online community is an essential part of Gen Z's social experience.
About 65% of Gen Z consumers are more satisfied when using social media platforms that focus on community interactions, like Twitch and Discord, than when using single-timeline-based apps, like Instagram and Twitter.
As a community-driven app, TikTok Now enables marketers to build an effective and loyal online community.
When building an online community , marketers need to put their consumers at the center of their strategy and put them at the forefront of everything they do on the platform.
