Differentiation from the competition:
Posted: Tue Dec 10, 2024 7:18 am
Other data that reveal the long road that most companies in the sector still have to travel in the field of digital marketing is that only 20.4% have made sales through e-commerce and only 21.8% pay to advertise on the Internet using targeted advertising methods . Above all, they do so based on the content of web pages or the keywords that users search for in search engines (76.7%), but only 34.9% take advantage of the possibilities of tracking users' previous activities on the Internet.
Therefore, investing in digital marketing is still a list of telegram users in netherlands way to stand out from the competition in the industrial sector.
However, the complexity of today's digital marketing ecosystem forces us to always work with a strategy and a plan developed around the specific objectives we want to achieve. Not having a strategic plan is equivalent to having no objectives and no future.
In this path, it is essential to have truly professional partners with experience in the industrial sector, something that is not always easy to find. The work must be joint between marketing and the sales department. Specialized agencies no longer talk about marketing, we talk about business as a global concept. Because B2B marketing must help identify what your clients are looking for and generate messages and resources that support and strengthen the sales process.
Much of today's digital marketing revolves around lead capture and management : generating valuable content so that your potential customers come to you and give you their contact information.
What to highlight as a company value
Business purchases are more thoughtful, resulting in longer B2B sales processes.
Industrial marketing is based on locating, attracting and convincing the customer with valuable arguments and content. Establishing a relationship of value based on offering solutions and answering their questions before they even pick up the phone or write an email.
Therefore, investing in digital marketing is still a list of telegram users in netherlands way to stand out from the competition in the industrial sector.
However, the complexity of today's digital marketing ecosystem forces us to always work with a strategy and a plan developed around the specific objectives we want to achieve. Not having a strategic plan is equivalent to having no objectives and no future.
In this path, it is essential to have truly professional partners with experience in the industrial sector, something that is not always easy to find. The work must be joint between marketing and the sales department. Specialized agencies no longer talk about marketing, we talk about business as a global concept. Because B2B marketing must help identify what your clients are looking for and generate messages and resources that support and strengthen the sales process.
Much of today's digital marketing revolves around lead capture and management : generating valuable content so that your potential customers come to you and give you their contact information.
What to highlight as a company value
Business purchases are more thoughtful, resulting in longer B2B sales processes.
Industrial marketing is based on locating, attracting and convincing the customer with valuable arguments and content. Establishing a relationship of value based on offering solutions and answering their questions before they even pick up the phone or write an email.