Social Video: A “Must Have” for Social Media Marketing
Posted: Tue Dec 10, 2024 7:03 am
If until a couple of years ago we often heard things like “Social video is exploding” , today it is now a fact.
Audiences increasingly demand and expect video content from creators and brands.
In recent years, in fact, social platforms have increasingly focused on video formats , thanks to the growing involvement and attraction of new generations towards this format.
On average, people watch 17 hours of online video per week, and in the last four years alone, consumption has increased by 7 hours per week . ( Report The State of Video Marketing 2023 )
platforms used by Gen Z members
Source: Morning Consult
What does this mean for marketers and businesses?
In this article, we take a panoramic tour of video content for social media , some best practices for creating content that “gets consumed,” and some examples of effective formats for social video.
Summary [ hide ]
1 Videos on Social Networks: Why Do They Work So Well?
2 4 Best Practices for Creating a Social Video That Works
2.1 3 seconds to decide everything ⏱
Videos on Social Networks: Why Do They Work So Well?
With the exponential growth of social platforms, videos new zealand whatsapp number data have become one of the most popular forms of showing and showing oneself on these channels. The reasons that have driven and continue to generate the success of this format are various:
The new generations really appreciate social videos
Gen ze millennials are two generations strongly linked to the internet, to social platforms and to this format.
Just think that from a research conducted by Youtube , 50% of the interviewees belonging to Generation Z and Millennials stated that “they could not live without videos in their life” . This also explains the enormous success of TikTok in recent years.
Want to know how to increase views and likes on TikTok? We talked about it in this article: “13 tips to increase views and likes on TikTok”
They are a more personal way to engage people.
More and more often, today's consumers want to create a connection , deepen their knowledge and feel part of the reality of the brands and content creators they follow, video is one of the most effective ways to do so.
Showcasing the people behind a certain reality, through video content on social media, is essential to humanize the brand and help create a deeper and more emotional connection with the community.
Social videos are favored by platforms' algorithms
If you’ve recently logged into a social media platform, you’ve almost certainly found a video waiting for you within the first 15 seconds of browsing.
The reason is that this type of content is generally more effective for most algorithms.
In fact, compared to single images, videos shared on various social channels are better able to capture the viewer's attention, a resource that these days is increasingly scarce and increasingly valuable (and monetizable, let's not forget).
Furthermore, Social Media always tries to give an extra push to new features to encourage their adoption, many of these are related to videos.
Audiences increasingly demand and expect video content from creators and brands.
In recent years, in fact, social platforms have increasingly focused on video formats , thanks to the growing involvement and attraction of new generations towards this format.
On average, people watch 17 hours of online video per week, and in the last four years alone, consumption has increased by 7 hours per week . ( Report The State of Video Marketing 2023 )
platforms used by Gen Z members
Source: Morning Consult
What does this mean for marketers and businesses?
In this article, we take a panoramic tour of video content for social media , some best practices for creating content that “gets consumed,” and some examples of effective formats for social video.
Summary [ hide ]
1 Videos on Social Networks: Why Do They Work So Well?
2 4 Best Practices for Creating a Social Video That Works
2.1 3 seconds to decide everything ⏱
Videos on Social Networks: Why Do They Work So Well?
With the exponential growth of social platforms, videos new zealand whatsapp number data have become one of the most popular forms of showing and showing oneself on these channels. The reasons that have driven and continue to generate the success of this format are various:
The new generations really appreciate social videos
Gen ze millennials are two generations strongly linked to the internet, to social platforms and to this format.
Just think that from a research conducted by Youtube , 50% of the interviewees belonging to Generation Z and Millennials stated that “they could not live without videos in their life” . This also explains the enormous success of TikTok in recent years.
Want to know how to increase views and likes on TikTok? We talked about it in this article: “13 tips to increase views and likes on TikTok”
They are a more personal way to engage people.
More and more often, today's consumers want to create a connection , deepen their knowledge and feel part of the reality of the brands and content creators they follow, video is one of the most effective ways to do so.
Showcasing the people behind a certain reality, through video content on social media, is essential to humanize the brand and help create a deeper and more emotional connection with the community.
Social videos are favored by platforms' algorithms
If you’ve recently logged into a social media platform, you’ve almost certainly found a video waiting for you within the first 15 seconds of browsing.
The reason is that this type of content is generally more effective for most algorithms.
In fact, compared to single images, videos shared on various social channels are better able to capture the viewer's attention, a resource that these days is increasingly scarce and increasingly valuable (and monetizable, let's not forget).
Furthermore, Social Media always tries to give an extra push to new features to encourage their adoption, many of these are related to videos.