Google My Business and Google Ads Integrations
Posted: Tue Dec 10, 2024 6:03 am
A couple of very interesting “joint ventures” between Google profiles and Google Ads :
Update / send offline conversion data to Google Ads for each review received! This is a very advanced automation, for those who have active campaigns in Google Ads: it allows you to provide Google Ads with additional data to optimize the campaigns , obviously based on customers (in this case offline customers).
Similarly, these offline contacts can be used to update customer lists that can always be used by Google Ads – anonymously – for retargeting purposes or to identify new user segments to activate in the various active campaigns.
Objectives:
Leverage all data (offline and online) in a multi-channel perspective, with the aim of maximizing the yield of highly effective Google Ads campaigns.
Automatic update of statistical reports
There are several important statistics that Google profiles can leave you about your business, for example…
…how many people asked for directions to netherlands whatsapp number data your store, how many phone calls , reservations and messages you received, how many clicks to your website came from the Google listing, etc.
These are all items that you can find under the “ Performance ” heading in the former Google My Business.
performance statistics report google my business profiles google business
Some of the items that can be found in the Performance section in Google My Business: you can find very useful data on the strategic side. Also interesting are the details of local searches that bring visits to your business: a gold mine of information in terms of SEO Local .
These statistics can be collected automatically , in a constantly updated manner, in a Google Drive Sheet through an automation that must be set up only once (for example with the Zapier tool).
This allows you to have always up-to-date statistics at your fingertips, numbers that can then be organized into graphs, with one click thanks to Google Sheets.
Objectives:
Collect useful data for strategic and decision-making purposes, because “a person without data is just a person with opinions”!
Update / send offline conversion data to Google Ads for each review received! This is a very advanced automation, for those who have active campaigns in Google Ads: it allows you to provide Google Ads with additional data to optimize the campaigns , obviously based on customers (in this case offline customers).
Similarly, these offline contacts can be used to update customer lists that can always be used by Google Ads – anonymously – for retargeting purposes or to identify new user segments to activate in the various active campaigns.
Objectives:
Leverage all data (offline and online) in a multi-channel perspective, with the aim of maximizing the yield of highly effective Google Ads campaigns.
Automatic update of statistical reports
There are several important statistics that Google profiles can leave you about your business, for example…
…how many people asked for directions to netherlands whatsapp number data your store, how many phone calls , reservations and messages you received, how many clicks to your website came from the Google listing, etc.
These are all items that you can find under the “ Performance ” heading in the former Google My Business.
performance statistics report google my business profiles google business
Some of the items that can be found in the Performance section in Google My Business: you can find very useful data on the strategic side. Also interesting are the details of local searches that bring visits to your business: a gold mine of information in terms of SEO Local .
These statistics can be collected automatically , in a constantly updated manner, in a Google Drive Sheet through an automation that must be set up only once (for example with the Zapier tool).
This allows you to have always up-to-date statistics at your fingertips, numbers that can then be organized into graphs, with one click thanks to Google Sheets.
Objectives:
Collect useful data for strategic and decision-making purposes, because “a person without data is just a person with opinions”!