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Posted: Mon Dec 09, 2024 9:42 am
CRM for marketing has quickly become the most loved tool by managers. In this article we will see what the potential of this software is.
'The use of CRM is very popular among sales teams and in recent years but especially after the Covid-19 pandemic, CRM (Customer Relationship Management) has become an essential element for companies with a smart and systematic approach to lead generation.
Its use is very widespread in the sales areas of companies of various sizes, due to the incredible tools that this software offers for each stage of the sales pipeline.
Whether it’s collecting leads across multiple channels, managing and tracking lead communications, or following up with customers after they convert, this tool is there for everything a sales team might need.
However, not everyone knows that CRM has specific functions for marketing, and that its use is revolutionizing the face of contemporary marketing. A key point of this evolution is certainly the possibility japan telephone number data of working from multiple fronts on the same objectives, creating a cohesive front within the company.
In fact, 73% of marketers who use a CRM report that one of the biggest benefits is being able to have a shared vision of projects within the company, especially between marketing and sales.
Sales Funnel
By having clear and effective communication within the organization, it is possible to structure an action plan that involves more than just one area, and intelligently and agilely manage the entire customer acquisition and management process, starting from the creation of the strategy up to customer care.
But beyond effective communication, there are many other ways in which CRM can enhance your company's resources, and we will explore them in this guide. Here's what you'll find inside:
1. CRM for Marketing
In recent years, the approach to marketing has been profoundly revolutionized: according to former Google CEO Eric Schmidt, more content is produced now in 48 hours than in all of human history until 2003. At the same time, 347 blog posts are created every minute on WordPress alone. These numbers are of titanic proportions and give us only a distant idea of all the messages that customers are bombarded with every day in 2021.
With all the means at their disposal (social media, search engines, numerous sources on the Internet, etc.), modern customers have become increasingly demanding and informed about what they want and how to judge the company to rely on to address their needs. This trend has led them to ask for increasingly personalized products and services, and consequently companies to develop increasingly refined and customized marketing strategies, based on a rich process of data analysis and lead nurturing.
And this is where CRM comes in.
Top of the funnel
At the beginning of your funnel are the collection of contacts and the corresponding KPIs to monitor the process . The first can be done in various ways: through a newsletter, a free ebook, a guide, etc. The CRM in this case will allow you to:
Segment your audience
Personalize specific content for each audience segment
Track engagement
Reactivate cold contacts
Have templates for emails and communications available
Additionally, CRM will allow you to evaluate the effectiveness of your efforts and understand what type of content is effective on which segment, which leads to invest in and which to let go.
As for KPIs, some that could be useful to you are those related to email engagement, such as:
'The use of CRM is very popular among sales teams and in recent years but especially after the Covid-19 pandemic, CRM (Customer Relationship Management) has become an essential element for companies with a smart and systematic approach to lead generation.
Its use is very widespread in the sales areas of companies of various sizes, due to the incredible tools that this software offers for each stage of the sales pipeline.
Whether it’s collecting leads across multiple channels, managing and tracking lead communications, or following up with customers after they convert, this tool is there for everything a sales team might need.
However, not everyone knows that CRM has specific functions for marketing, and that its use is revolutionizing the face of contemporary marketing. A key point of this evolution is certainly the possibility japan telephone number data of working from multiple fronts on the same objectives, creating a cohesive front within the company.
In fact, 73% of marketers who use a CRM report that one of the biggest benefits is being able to have a shared vision of projects within the company, especially between marketing and sales.
Sales Funnel
By having clear and effective communication within the organization, it is possible to structure an action plan that involves more than just one area, and intelligently and agilely manage the entire customer acquisition and management process, starting from the creation of the strategy up to customer care.
But beyond effective communication, there are many other ways in which CRM can enhance your company's resources, and we will explore them in this guide. Here's what you'll find inside:
1. CRM for Marketing
In recent years, the approach to marketing has been profoundly revolutionized: according to former Google CEO Eric Schmidt, more content is produced now in 48 hours than in all of human history until 2003. At the same time, 347 blog posts are created every minute on WordPress alone. These numbers are of titanic proportions and give us only a distant idea of all the messages that customers are bombarded with every day in 2021.
With all the means at their disposal (social media, search engines, numerous sources on the Internet, etc.), modern customers have become increasingly demanding and informed about what they want and how to judge the company to rely on to address their needs. This trend has led them to ask for increasingly personalized products and services, and consequently companies to develop increasingly refined and customized marketing strategies, based on a rich process of data analysis and lead nurturing.
And this is where CRM comes in.
Top of the funnel
At the beginning of your funnel are the collection of contacts and the corresponding KPIs to monitor the process . The first can be done in various ways: through a newsletter, a free ebook, a guide, etc. The CRM in this case will allow you to:
Segment your audience
Personalize specific content for each audience segment
Track engagement
Reactivate cold contacts
Have templates for emails and communications available
Additionally, CRM will allow you to evaluate the effectiveness of your efforts and understand what type of content is effective on which segment, which leads to invest in and which to let go.
As for KPIs, some that could be useful to you are those related to email engagement, such as: