Marketing Automation: 10 (+1) Hubspot Tricks You Absolutely Must Use
Posted: Mon Dec 09, 2024 9:35 am
Hubspot is undoubtedly one of the sovereign platforms of Marketing Automation. In 2021, 121,000 companies relied on the Boston giant and the trend seems destined to increase. In fact, Hubspot offers features that allow you to precisely manage strategies and processes that are fundamental for lead generation and inbound marketing. But are you sure you are taking full advantage of this invaluable resource? Let's look at 10 tricks that (perhaps) you were not aware of, to make your business' Marketing Automation strategies even more effective.
1. Use follow up emails to verify the reliability of the data received
Data is the real reason why we spend so much of our time optimizing our content, landing pages and implementing elaborate lead generation strategies. Making sure that the data entered by users is correct is the first step towards building a healthy and functional database. Use follow up emails to send content , so you can make sure that the email entered list of telegram users in belgiumby users is the correct one! - Watch out for freeloaders !
2. Use progress profiling to personalize the user experience
Personalizing the user experience is essential to keep your audience engaged. Progressing profiling is a great tool to enrich the information we have about each individual contact. If during the first form submission we ask for information such as “name, surname, email and telephone number”, during a second download we can ask the same contact for other information, such as job title, company and sector. Optimize your forms and you will always get new information to use in lead profiling! - How many children do you have?
3. Manage your marketing contacts with black lists
Hubspot pays a lot of attention to the amount of contacts we can do marketing activities on. The more contacts we have, the more we have to pay .
Marketing Hub platforms that include marketing contacts allow you to choose which contacts to bill. The billing cycle for paid contacts is monthly; therefore, remember to check and monitor every month that the number of billed contacts has not exceeded the threshold set by your contract. Therefore, keep your contact base clean; create lists of “unsubscribed”, “hardbounce” and maybe even “not in target” contacts and, after a final check, delete them from the platform to make room for new recruits! - If Hubspot makes me pay for it, I will find a way not to do it
1. Use follow up emails to verify the reliability of the data received
Data is the real reason why we spend so much of our time optimizing our content, landing pages and implementing elaborate lead generation strategies. Making sure that the data entered by users is correct is the first step towards building a healthy and functional database. Use follow up emails to send content , so you can make sure that the email entered list of telegram users in belgiumby users is the correct one! - Watch out for freeloaders !
2. Use progress profiling to personalize the user experience
Personalizing the user experience is essential to keep your audience engaged. Progressing profiling is a great tool to enrich the information we have about each individual contact. If during the first form submission we ask for information such as “name, surname, email and telephone number”, during a second download we can ask the same contact for other information, such as job title, company and sector. Optimize your forms and you will always get new information to use in lead profiling! - How many children do you have?
3. Manage your marketing contacts with black lists
Hubspot pays a lot of attention to the amount of contacts we can do marketing activities on. The more contacts we have, the more we have to pay .
Marketing Hub platforms that include marketing contacts allow you to choose which contacts to bill. The billing cycle for paid contacts is monthly; therefore, remember to check and monitor every month that the number of billed contacts has not exceeded the threshold set by your contract. Therefore, keep your contact base clean; create lists of “unsubscribed”, “hardbounce” and maybe even “not in target” contacts and, after a final check, delete them from the platform to make room for new recruits! - If Hubspot makes me pay for it, I will find a way not to do it