In fact, there are a number of automated solutions that are gaining popularity in the retail space right now.
Posted: Mon Dec 09, 2024 9:31 am
Simply put, automation is about reducing human intervention. This is of great interest to retail as it strives to keep pace with e-commerce: the less human interaction required, the less chance there is for errors and the faster transactions can be processed.
Automation is widely belarus phone numbers used in warehouses and logistics, and is now making its way into retail.
These include:
Using AR and VR to create immersive experiences for customers.
For example : Westfield stores have started using Mango display cases, a magic mirror that lets customers see how they will look in different outfits.
Robots are being used not only to manage inventory but also to interact with customers.
For example : Softbank Mobile Stores has installed its 'Pepper' robot in over 140 stores, a humanoid robot that can answer questions, guide people, handle small talk and even take selfies.
Using smart sensors and beacons to track customer movements and preferences.
For example : Red Bull in Canada has begun using beacons to deliver targeted ads and coupons to customers in stores, improving the customer experience and increasing sales.
Using kiosk-less checkout
For example : Amazon Go is a store that does away with traditional checkout. Instead of using sensors and algorithms to track items that customers remove from shelves, checkout is done automatically when customers leave the store.
Source: Fast Company
While some of these trends, such as robotics, may seem elusive, they are actually very practical and could have a significant impact on retail overall. Let’s take a look at some of the benefits that automation can bring to brick-and-mortar stores.
How automation can enhance the retail experience
There is often a focus on how retail automation improves the consumer experience, as automation can greatly reduce common frustrations such as wait times, long lines, and lack of inventory and support.
Retail automation also improves the back-end experience, with new business technologies making employees more efficient and organized, and increasing inventory accuracy. Let’s explore how automation can do all this.
Front End Benefits
Automation is widely belarus phone numbers used in warehouses and logistics, and is now making its way into retail.
These include:
Using AR and VR to create immersive experiences for customers.
For example : Westfield stores have started using Mango display cases, a magic mirror that lets customers see how they will look in different outfits.
Robots are being used not only to manage inventory but also to interact with customers.
For example : Softbank Mobile Stores has installed its 'Pepper' robot in over 140 stores, a humanoid robot that can answer questions, guide people, handle small talk and even take selfies.
Using smart sensors and beacons to track customer movements and preferences.
For example : Red Bull in Canada has begun using beacons to deliver targeted ads and coupons to customers in stores, improving the customer experience and increasing sales.
Using kiosk-less checkout
For example : Amazon Go is a store that does away with traditional checkout. Instead of using sensors and algorithms to track items that customers remove from shelves, checkout is done automatically when customers leave the store.
Source: Fast Company
While some of these trends, such as robotics, may seem elusive, they are actually very practical and could have a significant impact on retail overall. Let’s take a look at some of the benefits that automation can bring to brick-and-mortar stores.
How automation can enhance the retail experience
There is often a focus on how retail automation improves the consumer experience, as automation can greatly reduce common frustrations such as wait times, long lines, and lack of inventory and support.
Retail automation also improves the back-end experience, with new business technologies making employees more efficient and organized, and increasing inventory accuracy. Let’s explore how automation can do all this.
Front End Benefits