The reason is easy to explain. Our work as digital marketing consultants implies an enormous responsibility : the clients who rely on us are, often and willingly, the managers of innovative and promising companies, who deploy their human and economic capital , investing in the strategic ideas that we propose to them. Therefore, our duty is to work hard to indicate truly effective digital marketing strategies, avoiding passing fads, mitigating risks and indicating paths, solutions and scenarios that bring real commercial value and a high return on investment , to make the company and the people who work in it grow in full coherence with the ESG - Environmental, Social and Governance principles .
The consequence is that the future should not be predicted as if we were fortune tellers, rather it is our duty to find surprising opportunities with real consequences , innovative scenarios but within reach and investment. Borrowing the words of the writer William Gibson , we could say that “ The future is already here, it's just not evenly distributed ”.
