However, without a good nurturing strategy alongside Inbound Marketing , leads will remain stuck in the initial part of the funnel without converting into customers. Here are 6 effective tactics to structure a successful lead nurturing strategy.
Lead nurturing and email: personalization
Personalization is one of the main keys to nurturing contacts at any stage of the funnel, personalized emails create better relationships, increase conversion rates and generate more revenue. It is therefore important to adopt automation software and segmentation lists to send targeted content to leads in order to move them through the various stages of the funnel.
Lead scoring
Lead scoring is a vital tool for nurturing, if used correctly it can help you accurately identify the position of your contacts within the buyer's journey. From this information you can then decide what types of content to send to help them move down the funnel.
Lead nurturing with content
You can nurture your leads by publishing and sending valuable content at the right time and through the right channels. In order to move your prospects through the various stages, you need to offer them content that actively addresses their needs or challenges they are trying to solve. Content that is not useful to users results in disinterest, which in turn shifts their attention elsewhere.
Smart Content
Staying on the subject of content, Smart Content is a relatively new australia telegram Users mobile Phone Number list strategy in the world of digital marketing and goes beyond the generic concept of "personalization". How does it work? Each user who visits the website has their own characteristics, for example, professional role, place of origin, IP address, etc. Marketing automation tools are able to exploit this information to provide personalized content , based on the characteristics just mentioned. By offering a personalized site based on user actions, the probability of conversion and maintaining direct communication with the company is increased.
Blog posts and lead nurturing
Leads aren't necessarily interested in your company, they're more concerned with finding solutions to their problems. A well-curated blog that's constantly updated and offers quality content can be a magnet to attract leads and educate them throughout the buyer's journey.
Social Media for lead nurturing
Social media is also a great opportunity to improve nurturing . Having an active presence on various social channels allows you to communicate directly with potential customers and better understand what information is of interest to them. Some software is also able to monitor activity on social networks based on keywords related to your initiatives and receive real-time notifications, so you can offer a timely response.
