How Email Marketing Can Strengthen Your SEO Strategy: 5 Effective Tips
Posted: Tue Dec 03, 2024 6:35 am
Despite many predictions, email marketing remains a profitable marketing channel, even for SEO strategy, and it still hasn't lost ground. More than 50% of website visitors learn about new resources and platforms via emails.
On the other hand, we see SEO: always a good practice, but often too isolated. Yes, depending on keywords, links and various technical aspects.
And here many people lose sight of the fact that email is also made up of content and, if desired, email marketing can be equipped with powerful SEO strategy potential.
And then you will see all the benefits of this wise collaboration.
So, let’s see how a smart email strategy can boost your SEO .
How you can strengthen your SEO strategy
Optimizing emails to reduce bounce rate
After checking only the homepage or looking at no more than one page, people who left the site are your customers lost forever.
They didn't find what they were looking for or considered its content to be irrelevant to their request.
All your on-page SEO new zealand phone number library strategy is in vain: a high bounce rate will kill your website's ranking.
Skillfully implemented email marketing can help solve problems like this.
Of course, you still need to think about making your content top-notch.
Newsletters
But the people who arrived at your site using the link in the letter are probably already loyal to your brand. After all, they took the first step by subscribing to the newsletter.
In a letter, you can tell a lot more about the benefits of your product or service than a potential customer might find at first glance in search results.
High quality photo
Also, include a high-quality photo of your product or service image in your email – this will encourage the user to read your offer.
Make sure that there are no flaws visible in the photo, do the correction yourself or outsource the retouching . This will help people understand much more clearly whether they need to click on your site and significantly reduce the bounce rate.
The more time people spend on your site, exploring articles and product offerings, the kinder search engines will be to your site's visibility.
Another tip: In addition to relevant newsletters with links to new and useful content, there is another way to influence the decrease in the likelihood of a visitor bouncing. Use exit pop-ups with an attractive offer on the landing page , which will appear when they intend to close the tab.
Even if you are not a tech expert, this technique can be easily implemented using services like Poptin – the task will take you no more than a few minutes and does not require any knowledge of code.
Unlike regular pop-ups , this one does not bother visitors as it does not interrupt site navigation.
Helping your target audience find your website
A quick reminder: There are two main categories of emails:
Transactional – Notifications about a completed action, a purchase made, a completed payment, and more for customers who have already taken a conversion action.
Marketing – a newsletter with promotional information about your product, a summary of useful articles and interesting sales proposals for potential customers who have subscribed to the newsletter but have not yet taken a conversion action.
Our current point of interest here is the second category.
Marketing
As we have already established above, people who visit your site due to your email broadcast are likely to be friendly towards your company.
They are interested in your product or service and want to know the latest updates. And to increase the relevance of the information sent, proper email segmentation and, of course, personalization is necessary.
Some marketers neglect personalization of marketing emails, considering it the prerogative of transactional marketers.
This is a serious omission, since even mass mailings can be configured so that different categories of people receive content tailored to their interests and needs.
Modern email tools make this pretty quick and easy. Plus, when people subscribe to your newsletter, you can do a little survey with the letter options they're most interested in.
with
Relevant emails with links to your content ensure that only those audiences who are willing to cooperate with you will end up on your site.
A well-worded and specifically formulated CTA that leads to the appropriate page will demonstrate to search engines the ideal logic for establishing communication with a customer.
In turn, this will lead to an increase in targeted site visitors and also better site rankings.
Encourage social interactions
After receiving useful content on your mailing list, people are likely to be motivated to share it on social media.
So, spread your content even further by writing letters with an offer to share it on social media. This can generate organic interest and attract new potential customers.
As for SEO, although the number of shares is not a direct factor affecting a site's ranking, it still has optimization value; see for yourself:
Increase the number of positive mentions of the brand;
Get additional links to your content;
Facilitating the power of word of mouth and more active discussion about your product or service.
Interestingly, according to this research , social media sharing has some effect on website visibility. The experts found that the performance of enhanced content was almost 25% better than content that was not shared on social media at all.
image pasted 0 (8)
This proves once again that the value of social media cannot be underestimated. Also, don't forget one simple truth: readers are more likely to share the materials in your letter that they found valuable.
Expanded keyword testing capabilities
The SEO process relies heavily on proper keyword usage. And email testing can significantly expand your field of view of which keywords work best for you.
Of course, you already know about A/B testing, when experts compare two fonts and see which one is better.
This is an advantageous option to polish the content to a perfect state where nothing gets in the way or distracts the reader from the intended action.
By testing the effectiveness of your emails, you can easily highlight those keywords that are most appealing to the reader.
Subject line and body of the letter.
Moreover, this applies to both the body of the letter and the subject line, where you can add the keywords you are interested in one by one and check the open rate, engagement, and interaction.
" Email tests can sometimes provide much more information than advanced SEO tools ," – Head of Email Marketing at LinksManagement says: – " Within successful link building services , it is a well-known rule that if the tools give you a general picture of your targeted keywords, then the email tests are more specific and closer to your customers. Consequently, you will see what they need much more clearly. "
Perfecting your content marketing strategy
How are topics typically selected for regular platform updates? Most commonly,
Marketers analyze popular search queries for the desired niche;
Study your competitors' popular content examples;
Select topics to promote thematic pages for products and services, etc.
But what if you try to create content tailored to the particular interests and needs of your subscribers?
Custom content
This doesn't mean that you should immediately include all the articles that appear on your blog in a row. But only those that are most attractive to the reader. An increase in newsletter participation will be an amazing experience.
When you see that readers are actively responding to a specific headline or email subject line, you can use the data to create an individual article or page.
You can then invite subscribers to familiarize themselves with this content. And here you certainly won't go wrong, as previous experience has shown people's interest in this topic.
nameless (3)
The value of an email increases significantly if you add links to useful articles. You can add relevant information on topics of interest to readers that are not yet published anywhere.
This approach is beneficial in several ways:
First, your readers will see and appreciate that you really care about them. Make the newsletter useful and interesting without the mere goal of sending them to the site to make a purchase.
In addition, it creates the effect of its subscribers' participation in an elite thematic club. This is where relevant information appears earlier than on other resources.
This will strengthen their brand loyalty and make them appreciate your newsletter even more. It therefore also increases the likelihood of interaction with the site and improves SEO indicators accordingly.
Of course, you'll have to do a lot more work than just adding all the items. But the benefits of this approach are still worth it.
Exclusive content developed for email campaigns is published on your site as a separate article, thus performing double duty and serving the benefit of SEO.
Summary
Different but united. All channels must work together to ensure an effective marketing strategy. Each of them has its own characteristics, but this does not mean that they should not interact.
Nothing within a system is isolated. This deprives the company of opportunities for further development, gaining new customers and retaining existing ones.
On the other hand, we see SEO: always a good practice, but often too isolated. Yes, depending on keywords, links and various technical aspects.
And here many people lose sight of the fact that email is also made up of content and, if desired, email marketing can be equipped with powerful SEO strategy potential.
And then you will see all the benefits of this wise collaboration.
So, let’s see how a smart email strategy can boost your SEO .
How you can strengthen your SEO strategy
Optimizing emails to reduce bounce rate
After checking only the homepage or looking at no more than one page, people who left the site are your customers lost forever.
They didn't find what they were looking for or considered its content to be irrelevant to their request.
All your on-page SEO new zealand phone number library strategy is in vain: a high bounce rate will kill your website's ranking.
Skillfully implemented email marketing can help solve problems like this.
Of course, you still need to think about making your content top-notch.
Newsletters
But the people who arrived at your site using the link in the letter are probably already loyal to your brand. After all, they took the first step by subscribing to the newsletter.
In a letter, you can tell a lot more about the benefits of your product or service than a potential customer might find at first glance in search results.
High quality photo
Also, include a high-quality photo of your product or service image in your email – this will encourage the user to read your offer.
Make sure that there are no flaws visible in the photo, do the correction yourself or outsource the retouching . This will help people understand much more clearly whether they need to click on your site and significantly reduce the bounce rate.
The more time people spend on your site, exploring articles and product offerings, the kinder search engines will be to your site's visibility.
Another tip: In addition to relevant newsletters with links to new and useful content, there is another way to influence the decrease in the likelihood of a visitor bouncing. Use exit pop-ups with an attractive offer on the landing page , which will appear when they intend to close the tab.
Even if you are not a tech expert, this technique can be easily implemented using services like Poptin – the task will take you no more than a few minutes and does not require any knowledge of code.
Unlike regular pop-ups , this one does not bother visitors as it does not interrupt site navigation.
Helping your target audience find your website
A quick reminder: There are two main categories of emails:
Transactional – Notifications about a completed action, a purchase made, a completed payment, and more for customers who have already taken a conversion action.
Marketing – a newsletter with promotional information about your product, a summary of useful articles and interesting sales proposals for potential customers who have subscribed to the newsletter but have not yet taken a conversion action.
Our current point of interest here is the second category.
Marketing
As we have already established above, people who visit your site due to your email broadcast are likely to be friendly towards your company.
They are interested in your product or service and want to know the latest updates. And to increase the relevance of the information sent, proper email segmentation and, of course, personalization is necessary.
Some marketers neglect personalization of marketing emails, considering it the prerogative of transactional marketers.
This is a serious omission, since even mass mailings can be configured so that different categories of people receive content tailored to their interests and needs.
Modern email tools make this pretty quick and easy. Plus, when people subscribe to your newsletter, you can do a little survey with the letter options they're most interested in.
with
Relevant emails with links to your content ensure that only those audiences who are willing to cooperate with you will end up on your site.
A well-worded and specifically formulated CTA that leads to the appropriate page will demonstrate to search engines the ideal logic for establishing communication with a customer.
In turn, this will lead to an increase in targeted site visitors and also better site rankings.
Encourage social interactions
After receiving useful content on your mailing list, people are likely to be motivated to share it on social media.
So, spread your content even further by writing letters with an offer to share it on social media. This can generate organic interest and attract new potential customers.
As for SEO, although the number of shares is not a direct factor affecting a site's ranking, it still has optimization value; see for yourself:
Increase the number of positive mentions of the brand;
Get additional links to your content;
Facilitating the power of word of mouth and more active discussion about your product or service.
Interestingly, according to this research , social media sharing has some effect on website visibility. The experts found that the performance of enhanced content was almost 25% better than content that was not shared on social media at all.
image pasted 0 (8)
This proves once again that the value of social media cannot be underestimated. Also, don't forget one simple truth: readers are more likely to share the materials in your letter that they found valuable.
Expanded keyword testing capabilities
The SEO process relies heavily on proper keyword usage. And email testing can significantly expand your field of view of which keywords work best for you.
Of course, you already know about A/B testing, when experts compare two fonts and see which one is better.
This is an advantageous option to polish the content to a perfect state where nothing gets in the way or distracts the reader from the intended action.
By testing the effectiveness of your emails, you can easily highlight those keywords that are most appealing to the reader.
Subject line and body of the letter.
Moreover, this applies to both the body of the letter and the subject line, where you can add the keywords you are interested in one by one and check the open rate, engagement, and interaction.
" Email tests can sometimes provide much more information than advanced SEO tools ," – Head of Email Marketing at LinksManagement says: – " Within successful link building services , it is a well-known rule that if the tools give you a general picture of your targeted keywords, then the email tests are more specific and closer to your customers. Consequently, you will see what they need much more clearly. "
Perfecting your content marketing strategy
How are topics typically selected for regular platform updates? Most commonly,
Marketers analyze popular search queries for the desired niche;
Study your competitors' popular content examples;
Select topics to promote thematic pages for products and services, etc.
But what if you try to create content tailored to the particular interests and needs of your subscribers?
Custom content
This doesn't mean that you should immediately include all the articles that appear on your blog in a row. But only those that are most attractive to the reader. An increase in newsletter participation will be an amazing experience.
When you see that readers are actively responding to a specific headline or email subject line, you can use the data to create an individual article or page.
You can then invite subscribers to familiarize themselves with this content. And here you certainly won't go wrong, as previous experience has shown people's interest in this topic.
nameless (3)
The value of an email increases significantly if you add links to useful articles. You can add relevant information on topics of interest to readers that are not yet published anywhere.
This approach is beneficial in several ways:
First, your readers will see and appreciate that you really care about them. Make the newsletter useful and interesting without the mere goal of sending them to the site to make a purchase.
In addition, it creates the effect of its subscribers' participation in an elite thematic club. This is where relevant information appears earlier than on other resources.
This will strengthen their brand loyalty and make them appreciate your newsletter even more. It therefore also increases the likelihood of interaction with the site and improves SEO indicators accordingly.
Of course, you'll have to do a lot more work than just adding all the items. But the benefits of this approach are still worth it.
Exclusive content developed for email campaigns is published on your site as a separate article, thus performing double duty and serving the benefit of SEO.
Summary
Different but united. All channels must work together to ensure an effective marketing strategy. Each of them has its own characteristics, but this does not mean that they should not interact.
Nothing within a system is isolated. This deprives the company of opportunities for further development, gaining new customers and retaining existing ones.