hat is a rage click?
Posted: Mon Dec 09, 2024 5:46 am
In some cases, a button with a CTA can stand out and give great results, but only if you identify the sources of distraction that attract the audience's attention. With a good heat map analysis, you can eliminate what is not needed, and ensure that the most important content emerges along with the essential points for conversions, such as opt-ins, contact forms, buttons and links.
How to read a site heat map?
The logic that allows you to interpret a heat map obtained with analysis tools is quite simple: warm colors ranging from yellow to red indicate a high concentration of actions performed.
Cold colors, from green to blue, communicate little activity. So it is easy to understand how people interact with web pages through different actions , from scrolling to clicking. Obviously everything depends on the type of heatmap. In fact, there are different ones based on the events you need to observe.
What are the different types of heat maps?
One of the most interesting solutions is the click heatmap. That is, a representation of the actions performed by a computer mouse. This document allows you to understand where people direct their attention to perform a concrete action. For example, visiting a landing page or sending an email.
Tap maps of how users act on smartphones and tablets are also included in the click results. Scroll maps are those that allow you to identify where people stop in relation to the length of the web page and what percentage of users go above the fold .
click heatmap
A click heat map from Hotjar.
Displacement maps , on the other hand, identify the points – identified with the classic warm/cold chromatic gradation – where a cursor is positioned following a movement.
Often, along with the different types of heatmaps we also have user session recordings. This feature creates videos of the activities performed by people who use web pages .
All documents, from the various heat maps to the videos of the sessions, contribute to form that corpus of data that a good data analyst must interpret to guide a UI optimization.
4 Tools for Creating Heat Maps
To create the best heatmaps for your goal (observing the behavior of the public on your website) you cannot avoid considering and evaluating a series of tools dedicated to this work.
In most cases we are talking about professional tools that offer free solutions but perform at their best only if you exploit all the functions . Even the paid ones. So, what are the best programs and online applications ideal for creating heat maps of your website?
Hotjar
This is definitely one of the fundamental tools for creating heatmaps . It offers an excellent free trial to start working with the first heatmaps and allows you to create a complete analysis plan simply by inserting the tracking code into the portal to monitor.
hotjar
A screenshot of Hotjar.
In reality, the strong point of this tool, in addition to the extreme simplicity with which you can obtain the feedback you need, is that it brings together different tools in a single suite to learn about the public's opinion. For example, you can create any type of heatmap and recording but also create surveys to learn about the public's opinions and obtain concrete feedback from your users.
Crazy Egg
It is definitely one of the best tools for creating heat maps to use to improve your portal. In addition, you have the possibility of recording user sessions, creating A/B tests , launching surveys and analyzing the points where any errors that ruin the user experience are concentrated.
Clarity
It is definitely the best free tool for creating heat maps that allow you to actually understand how users use your website . What do I like most about this tool?
tool for creating heat maps
Clarity and the result of its analysis.
Automatically generate heatmaps after installing the tracking code, including user recordings. This makes it easier to spot bottlenecks and obstacles to resolve. Did we mention that Clarity is completely free? Here we go again and again.
Inspection
On the website of this tool for recording sessions and extracting Panama Phone Numbers heat maps we read clearly the reason why we should take Inspectlet into consideration: it allows you to understand what people who come to your website want. You can do this through simple and effective tools: feedback analysis, questionnaires, session recording , heat maps of various types, A/B testing.
Mouseflow
Compared to other heatmap tools, Mouseflow has a number of extra features that enrich the offering needed to analyze user behavior on the website.
For example, you can discover which errors make it difficult to fill out a form. That is, one of the fundamental elements to achieve the goal of conversion. You can also analyze the funnel in depth to identify the points where users abandon.
How to best use these tools?
Recording user actions with heatmaps is important. It is perhaps one of the most important actions to optimize the performance of websites, especially e-commerce where every click can impact the turnover. What matters is not only obtaining data : you also need to interpret them and use them in the best w
How to read a site heat map?
The logic that allows you to interpret a heat map obtained with analysis tools is quite simple: warm colors ranging from yellow to red indicate a high concentration of actions performed.
Cold colors, from green to blue, communicate little activity. So it is easy to understand how people interact with web pages through different actions , from scrolling to clicking. Obviously everything depends on the type of heatmap. In fact, there are different ones based on the events you need to observe.
What are the different types of heat maps?
One of the most interesting solutions is the click heatmap. That is, a representation of the actions performed by a computer mouse. This document allows you to understand where people direct their attention to perform a concrete action. For example, visiting a landing page or sending an email.
Tap maps of how users act on smartphones and tablets are also included in the click results. Scroll maps are those that allow you to identify where people stop in relation to the length of the web page and what percentage of users go above the fold .
click heatmap
A click heat map from Hotjar.
Displacement maps , on the other hand, identify the points – identified with the classic warm/cold chromatic gradation – where a cursor is positioned following a movement.
Often, along with the different types of heatmaps we also have user session recordings. This feature creates videos of the activities performed by people who use web pages .
All documents, from the various heat maps to the videos of the sessions, contribute to form that corpus of data that a good data analyst must interpret to guide a UI optimization.
4 Tools for Creating Heat Maps
To create the best heatmaps for your goal (observing the behavior of the public on your website) you cannot avoid considering and evaluating a series of tools dedicated to this work.
In most cases we are talking about professional tools that offer free solutions but perform at their best only if you exploit all the functions . Even the paid ones. So, what are the best programs and online applications ideal for creating heat maps of your website?
Hotjar
This is definitely one of the fundamental tools for creating heatmaps . It offers an excellent free trial to start working with the first heatmaps and allows you to create a complete analysis plan simply by inserting the tracking code into the portal to monitor.
hotjar
A screenshot of Hotjar.
In reality, the strong point of this tool, in addition to the extreme simplicity with which you can obtain the feedback you need, is that it brings together different tools in a single suite to learn about the public's opinion. For example, you can create any type of heatmap and recording but also create surveys to learn about the public's opinions and obtain concrete feedback from your users.
Crazy Egg
It is definitely one of the best tools for creating heat maps to use to improve your portal. In addition, you have the possibility of recording user sessions, creating A/B tests , launching surveys and analyzing the points where any errors that ruin the user experience are concentrated.
Clarity
It is definitely the best free tool for creating heat maps that allow you to actually understand how users use your website . What do I like most about this tool?
tool for creating heat maps
Clarity and the result of its analysis.
Automatically generate heatmaps after installing the tracking code, including user recordings. This makes it easier to spot bottlenecks and obstacles to resolve. Did we mention that Clarity is completely free? Here we go again and again.
Inspection
On the website of this tool for recording sessions and extracting Panama Phone Numbers heat maps we read clearly the reason why we should take Inspectlet into consideration: it allows you to understand what people who come to your website want. You can do this through simple and effective tools: feedback analysis, questionnaires, session recording , heat maps of various types, A/B testing.
Mouseflow
Compared to other heatmap tools, Mouseflow has a number of extra features that enrich the offering needed to analyze user behavior on the website.
For example, you can discover which errors make it difficult to fill out a form. That is, one of the fundamental elements to achieve the goal of conversion. You can also analyze the funnel in depth to identify the points where users abandon.
How to best use these tools?
Recording user actions with heatmaps is important. It is perhaps one of the most important actions to optimize the performance of websites, especially e-commerce where every click can impact the turnover. What matters is not only obtaining data : you also need to interpret them and use them in the best w