Given this situation and with the avalanche
Posted: Sat Dec 07, 2024 10:54 am
Interpellation and posing of challenges to readers , often with the clear intention of appealing directly to their pride and other times in a slightly more empathetic way (the two examples we show tip the balance more towards pique).
Use of colloquial language , with wordplay, idioms, sarcasm… Practically everything that any style guide of any media outlet would have explicitly prohibited a few years ago.
Use of extravagant headlines , controversial opinions, exaggerations and generalisations based on anecdotes. Sometimes provocation is sought directly, even if the content has (almost) no relation to the headline.
These resources can fit into the communication strategy of some brands , as long as they target certain types of audiences . The problem comes when the media embrace these tactics and the titles djibouti email list of the reports become empty promises , packages with nothing to offer . Because it should be noted that it is still possible to find attractive headlines that trust in the content they offer and do not feel the need to resort to these types of techniques. It is still possible to attract attention without sensationalist tricks .
If we take clickbait tactics to the extreme and apply them to other fields , such as literature , we could imagine García Márquez presenting a book with the title 'One Hundred Years of Something You Couldn't Stand. #37 Will Make You Cry'. What in other fields leads to absurd results, on the Internet we see as normal. The extravagant becomes the norm .
Some social networks are aware of this situation . Or so they publicly claim. Facebook published a statement a couple of years ago announcing its intention to penalize clickbait . The idea was to incorporate into its algorithm some indicators that could help decide on the quality of the content . For example, the time that readers stayed on the articles or the number of times they recommended or shared it with their friends. In view of the results , it does not seem that Facebook has reduced the level of exposure of its users to clickbait . Quite the opposite . And the same could be said of other social networks, blogs and media outlets.
of sensational headlines that we are exposed to, we may at some point reach a point where news headlines are so unusual that they become the key to attracting attention.
Use of colloquial language , with wordplay, idioms, sarcasm… Practically everything that any style guide of any media outlet would have explicitly prohibited a few years ago.
Use of extravagant headlines , controversial opinions, exaggerations and generalisations based on anecdotes. Sometimes provocation is sought directly, even if the content has (almost) no relation to the headline.
These resources can fit into the communication strategy of some brands , as long as they target certain types of audiences . The problem comes when the media embrace these tactics and the titles djibouti email list of the reports become empty promises , packages with nothing to offer . Because it should be noted that it is still possible to find attractive headlines that trust in the content they offer and do not feel the need to resort to these types of techniques. It is still possible to attract attention without sensationalist tricks .
If we take clickbait tactics to the extreme and apply them to other fields , such as literature , we could imagine García Márquez presenting a book with the title 'One Hundred Years of Something You Couldn't Stand. #37 Will Make You Cry'. What in other fields leads to absurd results, on the Internet we see as normal. The extravagant becomes the norm .
Some social networks are aware of this situation . Or so they publicly claim. Facebook published a statement a couple of years ago announcing its intention to penalize clickbait . The idea was to incorporate into its algorithm some indicators that could help decide on the quality of the content . For example, the time that readers stayed on the articles or the number of times they recommended or shared it with their friends. In view of the results , it does not seem that Facebook has reduced the level of exposure of its users to clickbait . Quite the opposite . And the same could be said of other social networks, blogs and media outlets.
of sensational headlines that we are exposed to, we may at some point reach a point where news headlines are so unusual that they become the key to attracting attention.