Marketing Cloud Personalization Accreditation: A Guide to Success
Posted: Sat Dec 07, 2024 10:43 am
Let's get the accreditation ready!
As a good Marketer, you will know all the possibilities that Personalization offers us , but if you have not read it yet, you can read our article about what it is and all the possibilities that Personalization offers us.
This tool, integrated in Marketing italy phone number resource Cloud, is based on personalizing the user's browsing experience , using the knowledge we have of the user. For all this to work like a well-oiled engine, we must learn to use the tool. As always, Salesforce offers us training that will help us learn and obtain the necessary knowledge to take advantage of the potential of this tool .
What should I know?
In this exam we will have 75 minutes to answer 50 multiple choice questions and we must get at least 70% of the questions right . Below we give you the clues so that you know the importance of each section in relation to the total, and we also add some clues to go a little deeper.
Solution Overview 16%
General knowledge. Like any tool, we must have basic and generic knowledge about what it is used for and what its potential is, in order to be able to provide a good solution to our needs.
Setup & Administration 6%
The foundations. We must learn to install and manage the tool so that the client has all the needs in terms of permissions and security. Although the tool does not have many options in this regard, they are the foundations for having a good initial base.
Data Integration 14%
The power of information. Here we need to know how we can feed the tool with the information it needs to personalize the content. From how to integrate it with the CRM or third-party tools, to how to load information from a CSV . This part is important so that the user's information is not exclusively about browsing behavior and we have other types of information that give us an advantage when it comes to personalizing content (name, country, email...).
As a good Marketer, you will know all the possibilities that Personalization offers us , but if you have not read it yet, you can read our article about what it is and all the possibilities that Personalization offers us.
This tool, integrated in Marketing italy phone number resource Cloud, is based on personalizing the user's browsing experience , using the knowledge we have of the user. For all this to work like a well-oiled engine, we must learn to use the tool. As always, Salesforce offers us training that will help us learn and obtain the necessary knowledge to take advantage of the potential of this tool .
What should I know?
In this exam we will have 75 minutes to answer 50 multiple choice questions and we must get at least 70% of the questions right . Below we give you the clues so that you know the importance of each section in relation to the total, and we also add some clues to go a little deeper.
Solution Overview 16%
General knowledge. Like any tool, we must have basic and generic knowledge about what it is used for and what its potential is, in order to be able to provide a good solution to our needs.
Setup & Administration 6%
The foundations. We must learn to install and manage the tool so that the client has all the needs in terms of permissions and security. Although the tool does not have many options in this regard, they are the foundations for having a good initial base.
Data Integration 14%
The power of information. Here we need to know how we can feed the tool with the information it needs to personalize the content. From how to integrate it with the CRM or third-party tools, to how to load information from a CSV . This part is important so that the user's information is not exclusively about browsing behavior and we have other types of information that give us an advantage when it comes to personalizing content (name, country, email...).