Optimizing Shipping Time with Einstein: STO at SFMC
Posted: Sat Dec 07, 2024 10:42 am
It is undeniable that in the digital world, every interaction counts. A campaign could be successful or not depending on the ability to reach customers at the right time . Salesforce Marketing Cloud has incorporated a tool that has proven to be very innovative and revolutionary called Einstein Send Time Optimization (STO) , which uses artificial intelligence to optimize the art of sending times in our marketing strategies.
This article will indonesia phone number resource teach us in detail what STO consists of, the importance of timing in Salesforce Marketing Cloud, how the tool works and what are the advantages of implementing it in our strategy planning .
Definition of STO in SFMC
As we have defined above, the abbreviation STO, Einstein Send Time Optimization , is nothing more, nor less, than a unique and distinctive feature of Salesforce Marketing cloud .
Enstein Copilot STO
It is a tool that uses artificial intelligence (AI) to establish the optimal time to send emails to each email address or individual, optimizing and personalizing said delivery based on previous history, behavior or preferences.
Why Shipping Times Matter at SFMC
At a time in history when we receive an immense amount of emails in our inbox, receiving a message at the right time can be key and can have a decisive influence on the opening and click rates .
With this action we could improve the effectiveness of our marketing campaigns and strengthen ties with our customers.
STO - Einstein Send Time Optimization
This is an advanced tool within the SFMC universe that is focused on optimizing delivery. STO, unlike the traditional methods we already know, which establish a fixed schedule, uses artificial intelligence algorithms to customize the delivery of each contact .
This article will indonesia phone number resource teach us in detail what STO consists of, the importance of timing in Salesforce Marketing Cloud, how the tool works and what are the advantages of implementing it in our strategy planning .
Definition of STO in SFMC
As we have defined above, the abbreviation STO, Einstein Send Time Optimization , is nothing more, nor less, than a unique and distinctive feature of Salesforce Marketing cloud .
Enstein Copilot STO
It is a tool that uses artificial intelligence (AI) to establish the optimal time to send emails to each email address or individual, optimizing and personalizing said delivery based on previous history, behavior or preferences.
Why Shipping Times Matter at SFMC
At a time in history when we receive an immense amount of emails in our inbox, receiving a message at the right time can be key and can have a decisive influence on the opening and click rates .
With this action we could improve the effectiveness of our marketing campaigns and strengthen ties with our customers.
STO - Einstein Send Time Optimization
This is an advanced tool within the SFMC universe that is focused on optimizing delivery. STO, unlike the traditional methods we already know, which establish a fixed schedule, uses artificial intelligence algorithms to customize the delivery of each contact .