What is Data Cloud?
Posted: Sat Dec 07, 2024 10:41 am
A unified view of information
Data Cloud
Data Cloud is a key technology for the efficient management and analysis of large volumes of data. A few years ago, the main problem for companies was obtaining information about their customers and their interactions. Nowadays, however, the problem lies in the correct management of the information obtained from the different platforms and which is stored in different places, making a more in-depth and effective analysis of customer interactions difficult.
Although all this information india phone number resource was stored, the main concern was how to unify it. How do we manage to unify all this information about our client under a single image, on a single platform?
Salesforce Data Cloud, initially known as CDP (Customer Data Platform), has revolutionized information management and the way to impact customers in a completely personalized way.
In a single platform, under a single umbrella, we concentrate all the data obtained about users and obtain a single enriched image that allows us to impact with the best possible personalization.
What exactly is Data Cloud?
But…what is Data Cloud? Well, it is a huge platform for our data built on Salesforce. It injects data from different platforms and unifies them following a series of rules called “matched rules”. Thanks to them, we are able to have a complete picture of our client: interactions they have made on the different platforms, engagement, visits…
Data Cloud
Data Cloud is a key technology for the efficient management and analysis of large volumes of data. A few years ago, the main problem for companies was obtaining information about their customers and their interactions. Nowadays, however, the problem lies in the correct management of the information obtained from the different platforms and which is stored in different places, making a more in-depth and effective analysis of customer interactions difficult.
Although all this information india phone number resource was stored, the main concern was how to unify it. How do we manage to unify all this information about our client under a single image, on a single platform?
Salesforce Data Cloud, initially known as CDP (Customer Data Platform), has revolutionized information management and the way to impact customers in a completely personalized way.
In a single platform, under a single umbrella, we concentrate all the data obtained about users and obtain a single enriched image that allows us to impact with the best possible personalization.
What exactly is Data Cloud?
But…what is Data Cloud? Well, it is a huge platform for our data built on Salesforce. It injects data from different platforms and unifies them following a series of rules called “matched rules”. Thanks to them, we are able to have a complete picture of our client: interactions they have made on the different platforms, engagement, visits…