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Posted: Sat Dec 07, 2024 10:41 am
There are many more examples, and not just at Christmas, but they all follow the same model. Ikea does not advertise furniture, but homes; Coca-Cola does not sell a soft drink, but happiness; and BMW does not promote its cars, but the freedom to drive. In this context, human stories are a great resource to make an impact with advertising campaigns , which are the ones that have the most impact and remain in the collective memory.
We live in a society where information of interest can be accessed from anywhere in the world in just a few seconds. The power of attraction of a traditional advertisement , one that simply explains the advantages of a product over its competitors, is very limited. Appealing to emotions is the differentiating factor and to do so, two things are needed: a good story to tell, and good communication to spread it.
The best idea in the world remains a dead letter if it is not communicated in the right way, but if it is, it can remain in the collective memory for a long time and, in addition, it will be list of denmark consumer email associated with positive values, such as Antonio's generosity, Edu's naturalness in wishing a Merry Christmas or the joy of the return home of the relative we haven't seen for a long time. This is where the what and the how, the idea and its communication, come together to form a whole that turns an advertisement into something more. It is the transition from information to emotion .
One of the keys to the success of a good advertisement is that the recipient hardly sees it as such. When we see, read or hear a commercial communication, it is difficult for it to overcome the filter of advertising insensitivity that we have as a result of information saturation . The best way to do this is through human stories that make us think that what we see is not an advertisement, but something more.
According to marketing professional Elsa Bahamonde , “brands have to start understanding how to appeal to emotions and subconscious minds to make consumers stop and surprise them with advertising campaigns.
In a world of global commerce , creativity, humanity, good values and positive feelings are making their way through business competition . The advertising battle is now about reaching the heart of a consumer who is not treated as a client, but as an individual, and who receives a message that is not an advertisement, but a story.
Want to know more?
We live in a society where information of interest can be accessed from anywhere in the world in just a few seconds. The power of attraction of a traditional advertisement , one that simply explains the advantages of a product over its competitors, is very limited. Appealing to emotions is the differentiating factor and to do so, two things are needed: a good story to tell, and good communication to spread it.
The best idea in the world remains a dead letter if it is not communicated in the right way, but if it is, it can remain in the collective memory for a long time and, in addition, it will be list of denmark consumer email associated with positive values, such as Antonio's generosity, Edu's naturalness in wishing a Merry Christmas or the joy of the return home of the relative we haven't seen for a long time. This is where the what and the how, the idea and its communication, come together to form a whole that turns an advertisement into something more. It is the transition from information to emotion .
One of the keys to the success of a good advertisement is that the recipient hardly sees it as such. When we see, read or hear a commercial communication, it is difficult for it to overcome the filter of advertising insensitivity that we have as a result of information saturation . The best way to do this is through human stories that make us think that what we see is not an advertisement, but something more.
According to marketing professional Elsa Bahamonde , “brands have to start understanding how to appeal to emotions and subconscious minds to make consumers stop and surprise them with advertising campaigns.
In a world of global commerce , creativity, humanity, good values and positive feelings are making their way through business competition . The advertising battle is now about reaching the heart of a consumer who is not treated as a client, but as an individual, and who receives a message that is not an advertisement, but a story.
Want to know more?