Streaming as a lethal tool in inbound marketing
Posted: Tue Dec 03, 2024 6:24 am
Surprising through online marketing is increasingly complicated in an environment as competitive as the Internet, but pleasing and pampering the user or client is a philosophy that is rarely found in companies and that truly makes the difference . Have you thought about doing a streaming event to respond to everything that your clients or potential clients ask you but don't have the time or desire to ask you?
Get ahead of the user and don't wait for them to do the work for you. It's time to brainstorm, open the box of creativity and clearly define the final objective of your intentions: providing value to the client and reinforcing the quality image associated with your brand . Now let's get started. Have you considered holding a streaming event for this? Do you know how to associate it with an Inbound Marketing strategy? Are you clear about everything it can offer you even if you have a low budget? Get ready to impress your users: Let's get started!
Table of Contents
What can you offer as a streaming event?
How to attract customers with a streaming event?
Streaming as a business tool:
Streaming for content marketing:
How to build loyalty with a streaming event?
Streaming aimed at exclusivity:
Streaming social:
Streaming support or post-sales:
What can you offer as a streaming event?
Basically anything as long as it meets the primary requirement of any communication email list Inbound Marketing strategy: providing value to the customer. And if you are not sure what Inbound Marketing is, I remind you of this article that serves as a manual for dealing with Outbound or Inbound Marketing strategies in SEO, SEM or content.
The alternatives are varied based on the type of product or service you offer.
“Among the streaming solutions that give the best results we find webinars, talks or presentations, debates and demonstrations”
The key to all this is that there are free tools that you can use to start planning your streaming event. Obviously, everything will depend on the number of people who are going to attend your streaming. For SMEs, we have Google , a streaming service through Google Hangouts is probably the most effective way to reach those you are interested in accessing at no cost . For larger companies that are going to hold mass events or events on a continental level, you will need the services of a specialist company. If you are interested, send us an email or leave us a comment and we will share with you some of the best options currently available in terms of streaming events.
Now, streaming for everyone? Absolutely not.
“Doing a streaming without a segmented target audience and a clear and quantifiable goal would be just as fruitless as doing web analytics for an e-commerce or a blog”
A streaming event must be aimed at a few buyer personas defined through Inbound Marketing or, if this strategy is not applied, at a type of user with similarities so that we can offer them an event that interests them in its entirety, and not partially.
That is why we will structure the article based on a possible segmentation between what would be a streaming event as part of the Inbound Marketing strategy aimed at attracting customers or aimed at retaining existing ones.
How to attract customers with a streaming event?
Streaming as a business tool:
Well, let's start with something that worries most people: attracting customers. We're covering SEO, SEM, social media... but not streaming, which is why it's still an excellent way to differentiate yourself in order to impact and generate a positive brand image , which makes it an infallible technique for attracting online leads . And in this regard, it's important not to forget that managing your online reputation is crucial, whether on a personal or professional level or even at a corporate level.
If you carry out Inbound Marketing techniques, you probably have your various qualified leads segmented by type. Why not start a streaming event with some like-minded people to give them the sales step they need? A phone call is not always welcome, but letting the potential client choose the right moment to start a streaming chat that will dispel their doubts about the purchase could be an excellent alternative to get the final push that some of your quality leads often lack .
Get ahead of the user and don't wait for them to do the work for you. It's time to brainstorm, open the box of creativity and clearly define the final objective of your intentions: providing value to the client and reinforcing the quality image associated with your brand . Now let's get started. Have you considered holding a streaming event for this? Do you know how to associate it with an Inbound Marketing strategy? Are you clear about everything it can offer you even if you have a low budget? Get ready to impress your users: Let's get started!
Table of Contents
What can you offer as a streaming event?
How to attract customers with a streaming event?
Streaming as a business tool:
Streaming for content marketing:
How to build loyalty with a streaming event?
Streaming aimed at exclusivity:
Streaming social:
Streaming support or post-sales:
What can you offer as a streaming event?
Basically anything as long as it meets the primary requirement of any communication email list Inbound Marketing strategy: providing value to the customer. And if you are not sure what Inbound Marketing is, I remind you of this article that serves as a manual for dealing with Outbound or Inbound Marketing strategies in SEO, SEM or content.
The alternatives are varied based on the type of product or service you offer.
“Among the streaming solutions that give the best results we find webinars, talks or presentations, debates and demonstrations”
The key to all this is that there are free tools that you can use to start planning your streaming event. Obviously, everything will depend on the number of people who are going to attend your streaming. For SMEs, we have Google , a streaming service through Google Hangouts is probably the most effective way to reach those you are interested in accessing at no cost . For larger companies that are going to hold mass events or events on a continental level, you will need the services of a specialist company. If you are interested, send us an email or leave us a comment and we will share with you some of the best options currently available in terms of streaming events.
Now, streaming for everyone? Absolutely not.
“Doing a streaming without a segmented target audience and a clear and quantifiable goal would be just as fruitless as doing web analytics for an e-commerce or a blog”
A streaming event must be aimed at a few buyer personas defined through Inbound Marketing or, if this strategy is not applied, at a type of user with similarities so that we can offer them an event that interests them in its entirety, and not partially.
That is why we will structure the article based on a possible segmentation between what would be a streaming event as part of the Inbound Marketing strategy aimed at attracting customers or aimed at retaining existing ones.
How to attract customers with a streaming event?
Streaming as a business tool:
Well, let's start with something that worries most people: attracting customers. We're covering SEO, SEM, social media... but not streaming, which is why it's still an excellent way to differentiate yourself in order to impact and generate a positive brand image , which makes it an infallible technique for attracting online leads . And in this regard, it's important not to forget that managing your online reputation is crucial, whether on a personal or professional level or even at a corporate level.
If you carry out Inbound Marketing techniques, you probably have your various qualified leads segmented by type. Why not start a streaming event with some like-minded people to give them the sales step they need? A phone call is not always welcome, but letting the potential client choose the right moment to start a streaming chat that will dispel their doubts about the purchase could be an excellent alternative to get the final push that some of your quality leads often lack .