Inbound marketing: the best b2b strategy
Posted: Tue Dec 03, 2024 6:23 am
It is known that digitalization has burst into all areas and levels, changing paradigms and giving way to other scenarios with a multitude of possibilities.
Table of Contents
Information for professionals
The 6 benefits of Inbound Marketing for your B2B company
Maximize visibility, generating demand
Increased brand authority and recognition
Increase in qualified contacts and leads
Cost and time savings
Improve your sales team's numbers
Increased revenue from existing customers
Conclusion
In the B2B field , Industry 4.0 is a good example of this. We see how wholesale email list traditional industries are evolving towards more sophisticated models, adopting disruptive technologies to their production processes to improve competitiveness and resource optimization.
However, when we conduct exploratory meetings with our clients to develop a B2B growth strategy, one of the first questions we ask is: How many new clients does your company need this year? And, interestingly, most of them don’t know.
B2B sales processes are often slow and complex, and today, a good PowerPoint presentation of our products or services and a tight budget are no longer enough to gain the client's trust and close the business deal.
In addition to a quality product, potential customers are looking for collaborations or suppliers with like-minded companies that identify with them in terms of corporate culture and that transmit values, commitments, transparency and trust. For this reason, the image we communicate can make the difference in the purchasing decision.
Information for professionals
According to various studies carried out by experts , “52% of technicians, engineers and purchasing departments do not contact suppliers until the final stages of the sales cycle . ”
In the B2B sector, buyers research and evaluate collaborators and suppliers before initiating the first contact. At this stage of the process, the company/brand must become the first reference, generating quality content and information with which the buyer perceives a differential value, recognizes your brand and interacts with it.
It is at this point that it becomes relevant to implement new strategies such as Inbound Marketing, but what is Inbound Marketing ? Unlike more traditional Marketing , it tries to offer this differential value in a non-intrusive way by combining marketing and advertising techniques, accompanying the buyer with appropriate content from the beginning of the process.
Therefore, in each of the phases of the purchasing process it is necessary to plan a B2B Inbound marketing strategy well to satisfy the needs of the potential client and solve their problems in each interaction.
Because if we know how many new clients you need, we can design the conversion processes for each stage within an Inbound framework to convert leads into predictable sales, and also align the sales force and marketing team to maximize results, which is also known as SMARKETING .
The 6 benefits of Inbound Marketing for your B2B company
As experts in Industrial Marketing and B2B companies, we can help you enhance this added value through the Inbound Marketing B2B methodology , specific to your market niche, based on the digitalization of marketing actions combined with the sales plan.
Below we list the main benefits that implementing the new B2B Inbound Marketing trend can provide to your company :
Maximize visibility, generating demand
It is not only about being present on the Internet, but also about awakening the interest of our target audience (or in terms of the Inbound Marketing methodology: Buyer Persona) and attracting them to our website to delight them and provide them with valuable information.
One of the objectives of the first phase of the Inbound strategy is to position your brand in the top search positions so that you can be found by your target audience through the study and segmentation by keywords and topics of interest.
Increased brand authority and recognition
Buyers are more likely to buy products and services from companies they identify with and that convey values, commitments and culture that are aligned with their own.
To achieve greater prestige and credibility among suppliers, clients and investors and increase brand authority, you must reinforce your corporate image with the help of a valuable content strategy that represents you.
To give you some significant data, content formats are expected to generate 82% engagement by 2021.
Increase in qualified contacts and leads
Generating a database with quality contacts to whom we can offer our collaboration products and services, promoting successful networking.
Table of Contents
Information for professionals
The 6 benefits of Inbound Marketing for your B2B company
Maximize visibility, generating demand
Increased brand authority and recognition
Increase in qualified contacts and leads
Cost and time savings
Improve your sales team's numbers
Increased revenue from existing customers
Conclusion
In the B2B field , Industry 4.0 is a good example of this. We see how wholesale email list traditional industries are evolving towards more sophisticated models, adopting disruptive technologies to their production processes to improve competitiveness and resource optimization.
However, when we conduct exploratory meetings with our clients to develop a B2B growth strategy, one of the first questions we ask is: How many new clients does your company need this year? And, interestingly, most of them don’t know.
B2B sales processes are often slow and complex, and today, a good PowerPoint presentation of our products or services and a tight budget are no longer enough to gain the client's trust and close the business deal.
In addition to a quality product, potential customers are looking for collaborations or suppliers with like-minded companies that identify with them in terms of corporate culture and that transmit values, commitments, transparency and trust. For this reason, the image we communicate can make the difference in the purchasing decision.
Information for professionals
According to various studies carried out by experts , “52% of technicians, engineers and purchasing departments do not contact suppliers until the final stages of the sales cycle . ”
In the B2B sector, buyers research and evaluate collaborators and suppliers before initiating the first contact. At this stage of the process, the company/brand must become the first reference, generating quality content and information with which the buyer perceives a differential value, recognizes your brand and interacts with it.
It is at this point that it becomes relevant to implement new strategies such as Inbound Marketing, but what is Inbound Marketing ? Unlike more traditional Marketing , it tries to offer this differential value in a non-intrusive way by combining marketing and advertising techniques, accompanying the buyer with appropriate content from the beginning of the process.
Therefore, in each of the phases of the purchasing process it is necessary to plan a B2B Inbound marketing strategy well to satisfy the needs of the potential client and solve their problems in each interaction.
Because if we know how many new clients you need, we can design the conversion processes for each stage within an Inbound framework to convert leads into predictable sales, and also align the sales force and marketing team to maximize results, which is also known as SMARKETING .
The 6 benefits of Inbound Marketing for your B2B company
As experts in Industrial Marketing and B2B companies, we can help you enhance this added value through the Inbound Marketing B2B methodology , specific to your market niche, based on the digitalization of marketing actions combined with the sales plan.
Below we list the main benefits that implementing the new B2B Inbound Marketing trend can provide to your company :
Maximize visibility, generating demand
It is not only about being present on the Internet, but also about awakening the interest of our target audience (or in terms of the Inbound Marketing methodology: Buyer Persona) and attracting them to our website to delight them and provide them with valuable information.
One of the objectives of the first phase of the Inbound strategy is to position your brand in the top search positions so that you can be found by your target audience through the study and segmentation by keywords and topics of interest.
Increased brand authority and recognition
Buyers are more likely to buy products and services from companies they identify with and that convey values, commitments and culture that are aligned with their own.
To achieve greater prestige and credibility among suppliers, clients and investors and increase brand authority, you must reinforce your corporate image with the help of a valuable content strategy that represents you.
To give you some significant data, content formats are expected to generate 82% engagement by 2021.
Increase in qualified contacts and leads
Generating a database with quality contacts to whom we can offer our collaboration products and services, promoting successful networking.