Facebook the social network for consumers
Posted: Sat Dec 07, 2024 10:34 am
The answer does not involve any complex algorithm or magic recipe, you simply have to be where your target audience is and, to do so, you have to know them perfectly with all their particularities. Age, educational level, purchasing power, tastes and interests are some of the factors to take into account when building your presence on social networks.
Each social network works in a different way, so before you rush into creating profiles like crazy, you should know what each one allows you to do , whether it is attractive or not for your target audience and if it is consistent with the company's image.
Don't be carried away by the effects of trends and make your choice wisely. Having a Snapchat account will be of little use to you if you are a drywall installer.
It leads the category of the so-called generalist networks because it is the most used in Spain, and in the whole world. For companies that are oriented towards the final consumer, it is the ideal channel to share news about the brand, product information, discounts and promotions, photos and videos.
It is the most complete social network as it facilitates the generation of traffic to the website, generates relationships with clients, favors the acquisition of potential clients and even helps increase sales.
Users turn to Facebook to satisfy denmark email list three main needs: entertainment, information and community. For all these reasons, it is the most used social network to follow brands.
Twitter, the communication channel with your clients
Also within those considered as generalist, it focuses more on customer service and monitoring . It is characterized by the use of #hashtags, with which more selective searches can be carried out to obtain more precise information.
You might want to be on Twitter if your company has a great capacity to generate content and conversation with users or clients, or if you need to monitor what is happening around you, what is being said about you or the trends and fashions in your market or sector.
Instagram, the power of the image
Characterised by its strong visual aspect and geared towards lifestyle trends, companies use it mainly for branding , as it does not facilitate traffic to the website. Since its birth in 2010, it has experienced very strong growth that currently places it among the main social networks in Spain in terms of number of users. This is where, along with Snapchat, we can find the youngest public with purchasing power.
Each social network works in a different way, so before you rush into creating profiles like crazy, you should know what each one allows you to do , whether it is attractive or not for your target audience and if it is consistent with the company's image.
Don't be carried away by the effects of trends and make your choice wisely. Having a Snapchat account will be of little use to you if you are a drywall installer.
It leads the category of the so-called generalist networks because it is the most used in Spain, and in the whole world. For companies that are oriented towards the final consumer, it is the ideal channel to share news about the brand, product information, discounts and promotions, photos and videos.
It is the most complete social network as it facilitates the generation of traffic to the website, generates relationships with clients, favors the acquisition of potential clients and even helps increase sales.
Users turn to Facebook to satisfy denmark email list three main needs: entertainment, information and community. For all these reasons, it is the most used social network to follow brands.
Twitter, the communication channel with your clients
Also within those considered as generalist, it focuses more on customer service and monitoring . It is characterized by the use of #hashtags, with which more selective searches can be carried out to obtain more precise information.
You might want to be on Twitter if your company has a great capacity to generate content and conversation with users or clients, or if you need to monitor what is happening around you, what is being said about you or the trends and fashions in your market or sector.
Instagram, the power of the image
Characterised by its strong visual aspect and geared towards lifestyle trends, companies use it mainly for branding , as it does not facilitate traffic to the website. Since its birth in 2010, it has experienced very strong growth that currently places it among the main social networks in Spain in terms of number of users. This is where, along with Snapchat, we can find the youngest public with purchasing power.