So what has changed in Google's recipe structured data?
Posted: Sat Dec 07, 2024 10:33 am
Through Google's recipe structured data, users can find useful information about the recipes they are interested in. But one point about this has changed in Google's documentation. Now, recipe website owners will have to update their content to continue getting results in the search engine.
Ivan de Souza
Jan 26, 22 | 3 min read
google recipes
Reading time: 3 minutes
When we decide to search for a recipe on the Internet and do a Google search, we instantly see results that tell us what ingredients we will have to use, as well as the time it takes to prepare it, right?
Well, last week Google announced a small change that recipe websites will have to follow. Although it won't affect the user experience that much, it will be very important for website owners who want to improve their SEO .
Are you interested in knowing what this change is all about? Then keep reading this article about recipe structured data on Google !
First, what is structured data?
In order for Google to understand the purpose list of turkey consumer email of each content published on a website, it must be well structured. Therefore, we can define the concept of structured data as the way in which a web page reports and classifies its content.
For example: after performing a Google search for a recipe, the user may find important information in the results .
Let's see an example below!
As you can see, the SERP immediately shows us some of the ingredients and preparation time for each recipe. This is because these sites use structured data.
How did Google recipe structured data work before?
Every time someone posted a new recipe on a website, they had to specify the cooking time and preparation time.
Cooking time is related to the time required to complete the preparation of an ingredient or food.
On the other hand, preparation time means how many minutes or hours it will take a person to combine all the ingredients before cooking.
But, this time frame can vary from person to person, right? Some more experienced people can prepare the meal very quickly, while a novice may take longer.
Google noticed this and made changes to it.
Keep reading to find out which ones!
What's changing now in Google Recipes structured data?
Google has removed a time range for cooking and prep time from its guide . It means that from now on, it is no longer allowed to use min and max as elements to specify a time period, because Google will only support total cooking and prep time .
So all recipe sites that report these time frames will have to update this information so that Google understands it. Let’s look at an example with a search for “fried chicken.”
Can you see how those websites already report total time instead of cooking time and prep time? This is what every recipe website owner will need to do to get or maintain good visibility and rankings on Google.
Information that Google is leaving out (but that everyone should follow)
Google's changelog documentation says that only the cooking time and prep time have changed, but in fact the total time has changed as well.
Although the documentation does not mention that websites should stop using min and max in total time, it is highly recommended to do so .
This is the impression taken from the new documentation.
As you can see, there is nothing about using min or max in recipes. However, considering that Google has made this change to avoid time range in recipes, it will be better to use an exact total time instead.
How should structured data be updated?
Many recipe websites are built on WordPress and use plugins to structure their data.
Therefore, each developer or content creator should update those plugins to the latest version and check if they have already applied this change.
Now that you know what's changed in Google's recipe structured data, stay tuned to find out what else is happening in the SEO universe.
Ivan de Souza
Jan 26, 22 | 3 min read
google recipes
Reading time: 3 minutes
When we decide to search for a recipe on the Internet and do a Google search, we instantly see results that tell us what ingredients we will have to use, as well as the time it takes to prepare it, right?
Well, last week Google announced a small change that recipe websites will have to follow. Although it won't affect the user experience that much, it will be very important for website owners who want to improve their SEO .
Are you interested in knowing what this change is all about? Then keep reading this article about recipe structured data on Google !
First, what is structured data?
In order for Google to understand the purpose list of turkey consumer email of each content published on a website, it must be well structured. Therefore, we can define the concept of structured data as the way in which a web page reports and classifies its content.
For example: after performing a Google search for a recipe, the user may find important information in the results .
Let's see an example below!
As you can see, the SERP immediately shows us some of the ingredients and preparation time for each recipe. This is because these sites use structured data.
How did Google recipe structured data work before?
Every time someone posted a new recipe on a website, they had to specify the cooking time and preparation time.
Cooking time is related to the time required to complete the preparation of an ingredient or food.
On the other hand, preparation time means how many minutes or hours it will take a person to combine all the ingredients before cooking.
But, this time frame can vary from person to person, right? Some more experienced people can prepare the meal very quickly, while a novice may take longer.
Google noticed this and made changes to it.
Keep reading to find out which ones!
What's changing now in Google Recipes structured data?
Google has removed a time range for cooking and prep time from its guide . It means that from now on, it is no longer allowed to use min and max as elements to specify a time period, because Google will only support total cooking and prep time .
So all recipe sites that report these time frames will have to update this information so that Google understands it. Let’s look at an example with a search for “fried chicken.”
Can you see how those websites already report total time instead of cooking time and prep time? This is what every recipe website owner will need to do to get or maintain good visibility and rankings on Google.
Information that Google is leaving out (but that everyone should follow)
Google's changelog documentation says that only the cooking time and prep time have changed, but in fact the total time has changed as well.
Although the documentation does not mention that websites should stop using min and max in total time, it is highly recommended to do so .
This is the impression taken from the new documentation.
As you can see, there is nothing about using min or max in recipes. However, considering that Google has made this change to avoid time range in recipes, it will be better to use an exact total time instead.
How should structured data be updated?
Many recipe websites are built on WordPress and use plugins to structure their data.
Therefore, each developer or content creator should update those plugins to the latest version and check if they have already applied this change.
Now that you know what's changed in Google's recipe structured data, stay tuned to find out what else is happening in the SEO universe.