Sem campaign for b2b companies, everything you need to take into account
Posted: Tue Dec 03, 2024 6:17 am
Having a search engine marketing (sem) campaign in your b2b technology company is undoubtedly a good solution to increase your sales . Paid search engine ads help in attracting new leads that can become customers.
The main objective of sem campaigns is to optimize visibility and increase the accessibility of websites and web pages .
A well-planned sem campaign can be a great advantage for b2b companies restaurant email list that work in very specific areas and that reaching their target can be much more complicated than in b2c companies , since their products and services are not intended for the end customer, but for suppliers or other companies that do work for the end customer.
As you can see, if you work in the b2b sector you should consider running a sem campaign as it can bring you great benefits. Throughout this post we are going to give you the keys to guarantee the success of your sem campaign .
Sem campaign for b2b companies, everything you need to take into account
plan your sem campaign
before launching ads just for the sake of it, it is clear that you will need to take a number of elements into account in order to achieve the expected results.
To do this, the first step of all is to establish some objectives , that is, what you expect or want to achieve with said campaign:
increase sales
capture new leads
get collaborations
…
depending on what interests you, the campaign should be focused in one way or another. For this reason, at ipanema , as sem specialists, we recommend that in the first part of the planning you ask yourself a series of questions. Let's look at them below.
1. What do i want to offer?
The product you offer in the ad is essential . You can advertise a specific service, a new product or even your brand in general. Choose your offer carefully since the entire campaign will be based on it.
For the b2b sector, we recommend that you start with a generic campaign around your brand to position it and once it is in the consumer's mind, you can carry out another campaign focused more on a specific product or service.
2. What keywords do i want to rank for?
Keywords are essential for your company's positioning . For example, if your company revolves around erp, it is obvious that the words “erp” and “management software” should appear, since that is what you offer.
Analyzing your competition is a good way to see what keywords they are using and which ones you might be interested in using as well.
3. Who am i addressing?
Having a clear idea of your target audience is essential to creating a good message . You will not speak to a supplier in the same way as you would to an end customer. It is important that you have a clear idea of your buyer persona and that the advertisement is designed exclusively for them.
For example, it understands what problems and needs you have in order to offer you exactly what can help you solve them.
4. What message do i want to give?
This question is somewhat related to your objectives and what you intend to achieve with this campaign. How do you want your clients to see you? What image do you want them to have of you and your brand?... The message is very important to make clear who you are and what you do .
The main objective of sem campaigns is to optimize visibility and increase the accessibility of websites and web pages .
A well-planned sem campaign can be a great advantage for b2b companies restaurant email list that work in very specific areas and that reaching their target can be much more complicated than in b2c companies , since their products and services are not intended for the end customer, but for suppliers or other companies that do work for the end customer.
As you can see, if you work in the b2b sector you should consider running a sem campaign as it can bring you great benefits. Throughout this post we are going to give you the keys to guarantee the success of your sem campaign .
Sem campaign for b2b companies, everything you need to take into account
plan your sem campaign
before launching ads just for the sake of it, it is clear that you will need to take a number of elements into account in order to achieve the expected results.
To do this, the first step of all is to establish some objectives , that is, what you expect or want to achieve with said campaign:
increase sales
capture new leads
get collaborations
…
depending on what interests you, the campaign should be focused in one way or another. For this reason, at ipanema , as sem specialists, we recommend that in the first part of the planning you ask yourself a series of questions. Let's look at them below.
1. What do i want to offer?
The product you offer in the ad is essential . You can advertise a specific service, a new product or even your brand in general. Choose your offer carefully since the entire campaign will be based on it.
For the b2b sector, we recommend that you start with a generic campaign around your brand to position it and once it is in the consumer's mind, you can carry out another campaign focused more on a specific product or service.
2. What keywords do i want to rank for?
Keywords are essential for your company's positioning . For example, if your company revolves around erp, it is obvious that the words “erp” and “management software” should appear, since that is what you offer.
Analyzing your competition is a good way to see what keywords they are using and which ones you might be interested in using as well.
3. Who am i addressing?
Having a clear idea of your target audience is essential to creating a good message . You will not speak to a supplier in the same way as you would to an end customer. It is important that you have a clear idea of your buyer persona and that the advertisement is designed exclusively for them.
For example, it understands what problems and needs you have in order to offer you exactly what can help you solve them.
4. What message do i want to give?
This question is somewhat related to your objectives and what you intend to achieve with this campaign. How do you want your clients to see you? What image do you want them to have of you and your brand?... The message is very important to make clear who you are and what you do .