Some people do not opt for email marketing because they consider it to be an ineffective method, or one that has lost some of its charm. In addition, bad practices, such as indiscriminately sending emails promoting products or services, cause users to end up marking a large number of emails as spam .
However, nowadays this tool has increased its popularity exponentially . It is considered a good digital strategy to achieve direct and personal communication with your clients and leads . The idea is that the messages you send have different purposes and are not always perceived as promotional.
TABLE OF CONTENTS
Discover the 9 main advantages of email marketing
1.- It does not require a large investment
2.- Effective and profitable
3.- Multi-device and user-friendly emails
4.- Customizable monaco email address and segmented
5.- Interactive and sociable
6.- Email Marketing is automatable
7.- Measuring results
8.- Increase web traffic
9.- A/B Test
Keys to good email marketing
Discover the 9 main advantages of email marketing
Are you still unsure about whether to work on your strategy through email? Then it's time for you to learn more about the advantages of email marketing. Once you know all the positive aspects it will bring to your brand, you won't hesitate to implement it.
1.- It does not require a large investment
an economic channel
There is no doubt that its low cost is one of the factors that stands out the most. Even more so if you have a small or medium-sized company. Some people who start their businesses do not have enough money to hire a service to help them promote themselves. Therefore, the best option is email marketing , since its cost is very economical compared to other communication channels .
In fact, there are some tools that are free and offer you a good package of services. All you need to do is set your goals, design your strategy and have your own database. The rest will be taken care of by the platform you have selected to help you in this work.
