Glòria Labèrnia, IM student and Product Manager at L'Auditori de Barcelona

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sakib25
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Joined: Sat Dec 07, 2024 4:20 am

Glòria Labèrnia, IM student and Product Manager at L'Auditori de Barcelona

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Glòria Labèrnia is a 10-point student, as shown by her results in our Higher Technical Course in Email Marketing, Affiliation and CRM , but her career has been on track for years. She started working for Editorial Casals back in 2004, a publisher of school books founded in 1870, until last month, when she became product manager for L'Auditori de Barcelona. Currently, she is in charge of planning and executing L'Auditori's communication actions, among many other things. She talks to us about it in the following interview.



After studying English Philology and completing a postgraduate degree in Publishing, you started working for Editorial Casals as Head of Rights Sales. What do you think helped you get the job?
When I finished my degree, working in a publishing house was my dream. I had switzerland consumer mobile number list always loved reading and I was very clear that I didn't want to teach English in a high school, so the postgraduate course in Publishing was my springboard to enter the wonderful world of publishing. At Casals I started as an intern, and after 6 months, I had the opportunity to combine my two passions: books and the English language, by joining as the person in charge of selling international rights. Without a doubt, it was quite a challenge for my 24 years of age.


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What did your duties as Head of Rights Sales consist of?
My goal was to get Casals' children's books published in other countries, so I mainly attended the most important fairs in the sector to present our titles to foreign publishers. In short, my job consisted of expanding the client portfolio, expanding into new countries, negotiating and monitoring operations.



At the same time, you began training in communications and advertising management. After a few years, you moved to the marketing and communications department. What is the reason for this change?
At Casals, I combined the task of selling rights with that of being in charge of communications. At first, communications took up a small part of my working hours, but as the publishing house grew, so did the volume of work, and there came a time when it was impossible to do both properly. The world of marketing and communications attracted me greatly, so I decided to train and finally dedicate myself to it full-time.
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