10 email marketing campaigns for back to school in times of coronavirus
Posted: Sat Dec 07, 2024 9:38 am
It's clear that back-to-school email marketing strategies will be different this year. The return to school is just around the corner, but it is surrounded by great uncertainty.
Faced with a possible second wave of the pandemic, with infections increasing exponentially day by day, the Autonomous Communities are still not clear on how to safely handle the return to school of the little ones.
Therefore, if there is one thing that will characterize digital strategies for the 2020-2021 academic year, it will be the need to develop campaigns that are adaptable to the changes and political decisions that will occur during the first months of the school year.
This year, the back-to-school season has been delayed compared to previous years. While sales have usually increased in July and August, this year the campaign will be extended into the autumn.
Thus, it is necessary to implement back-to-school monaco email list email marketing strategies that meet the needs of the new buyer's journey , which has inevitably been altered by the coronavirus.
TABLE OF CONTENTS
Changes in purchasing behavior due to the crisis
10 email marketing campaigns for back to school
1.- Useful information for going back to school
2.- Discounts and promotions
3.- Enable collection points
4.- Free shipping to speed up purchases
5.- Create product packs
6.- Facilitates the purchasing process
7.- Segmentation and personalization in emails
8.- Involve children in the campaign
9.- Lean on social media
10.- School supplies raffles
Changes in purchasing behavior due to the crisis
2020 has started off as a good year for online sales. The Covid-19 pandemic has boosted online sales in an unprecedented way. This is proof that, with a good digital strategy, you can come out on top even in the worst situations.
Faced with a possible second wave of the pandemic, with infections increasing exponentially day by day, the Autonomous Communities are still not clear on how to safely handle the return to school of the little ones.
Therefore, if there is one thing that will characterize digital strategies for the 2020-2021 academic year, it will be the need to develop campaigns that are adaptable to the changes and political decisions that will occur during the first months of the school year.
This year, the back-to-school season has been delayed compared to previous years. While sales have usually increased in July and August, this year the campaign will be extended into the autumn.
Thus, it is necessary to implement back-to-school monaco email list email marketing strategies that meet the needs of the new buyer's journey , which has inevitably been altered by the coronavirus.
TABLE OF CONTENTS
Changes in purchasing behavior due to the crisis
10 email marketing campaigns for back to school
1.- Useful information for going back to school
2.- Discounts and promotions
3.- Enable collection points
4.- Free shipping to speed up purchases
5.- Create product packs
6.- Facilitates the purchasing process
7.- Segmentation and personalization in emails
8.- Involve children in the campaign
9.- Lean on social media
10.- School supplies raffles
Changes in purchasing behavior due to the crisis
2020 has started off as a good year for online sales. The Covid-19 pandemic has boosted online sales in an unprecedented way. This is proof that, with a good digital strategy, you can come out on top even in the worst situations.