The old Google Analytics is being retired. What can you expect from GA4?
Posted: Sat Dec 07, 2024 9:36 am
Valentina Giraldo
Mar 25, 22 | 8 min read
google analytics 4
Reading time: 6 minutes
The market is shaking once again as Google has announced its new and final update!
There is a lot of news that is shaking up the data market, with the announcement that Google Universal Analytics, or GA3 as many know it, will stop working in 2023, to be replaced by GA4.
I feel like I'm representing many of my colleagues when I say that mixing words like change, update or new parameter with the name Google is scary and makes my hair stand on end!
This is because, even though Google is always announcing a change in its way of understanding and using information, it takes us out of our comfort zone and constantly forces us to learn new methods that involve modifying our communication strategies.
And in this same dynamic, the tax migration to GA4 impacts us because it means that we must adapt to Google again and this is why digital professionals have made themselves felt on the web in this regard.
Are you also worried or scared of what is to come? Let's find out a little more about what this new major Google change is all about.
Are we saying goodbye to Universal Analytics?
It's not that radical yet and it's not the first time that changes have occurred in Google Analytics .
It is not for nothing that the name of the new version is GA4 and the one we use, for most of us, is GA3. This means that there was already a version 2 and 1 of Google Analytics and that major changes in the tool are not a novelty.
Not to mention that technology trinidad and tobago email list advances faster every year, and intelligence, both human and artificial, follows these levels of development and new paradigms.
Despite the previous versions 2 and 1, I am too young in the job market to be able to tell you about the impacts brought about in 2012 by the implementation of the current version GA3 or Universal Analytics (UA), replacing GA2 or Classic Analytics (CA); which still works, despite the years, among very few companies.
Let us now move on to understand these changes that are affecting the market today.
But before, I want to share with you that, on behalf of Rock Content , what we feel most in this situation is the great privilege of being able to live in a time of inflection for Google, in which now all professionals in the digital market must implement a new organizational structure, analysis and compilation of information, to receive the GA4 version with open arms and get the most out of the data.
Have you imagined the number of robust communication strategies that will come out of the new major GA implementation? Because we can!
What changes does GA4 bring to the market?
Without going into the depths of the subject, because we will prepare a complete content for that, I can tell you that GA4 was created in order to rethink the formulas in which data is available without the use of cookies.
This idea arose from the damage to Google's reputation due to the controversial relationship between the tracking of user information and the privacy problems generated, mainly, by Third-Party-Cookies .
In addition to the problems and with more positive arguments in mind, GA4 was created to bring new proposals to the current information age, in which platforms seek to integrate more quickly and where both Artificial Intelligence and Machine Learning took on such relevance that they stopped being just technologies and transcended to a strategic level of communication, impossible to avoid.
And this is what GA4 is promising to deliver.
How will GA4 affect digital marketing strategies?
Nowadays, marketing professionals work based on performance metrics that tell us whether or not we are achieving our objectives in terms of communication and generating sales opportunities.
From this, think of GA4 as a tool capable of alerting us, through notifications, about important changes in the trends of our KPIs .
The latter, for its part, takes us away from traditional planning of objectives based on the simple calculation of visits to a website, for example, and brings us closer to a complete measurement of the information with which we can deliver specific communications for each market of our interest.
This last bit, for us at Rock Content , who work with international markets, is simply pure gold.
ADVERTISEMENT
How do we at Rock Content view the changes in GA4?
Better late than never.
I confess that as the current leader of the three main Rock Content blogs for the United States, Brazil and Mexico, it is only today that I really came to worry about updating the system.
Well, let's say that the day-to-day absorbed us as a team, to respond first to the emergencies of recent times. Despite this, I like the idea that now GA4 becomes a new priority for the Rock team and we can get to work on getting to know the tool and reconstructing the information, before the change becomes an inevitable reality.
Mar 25, 22 | 8 min read
google analytics 4
Reading time: 6 minutes
The market is shaking once again as Google has announced its new and final update!
There is a lot of news that is shaking up the data market, with the announcement that Google Universal Analytics, or GA3 as many know it, will stop working in 2023, to be replaced by GA4.
I feel like I'm representing many of my colleagues when I say that mixing words like change, update or new parameter with the name Google is scary and makes my hair stand on end!
This is because, even though Google is always announcing a change in its way of understanding and using information, it takes us out of our comfort zone and constantly forces us to learn new methods that involve modifying our communication strategies.
And in this same dynamic, the tax migration to GA4 impacts us because it means that we must adapt to Google again and this is why digital professionals have made themselves felt on the web in this regard.
Are you also worried or scared of what is to come? Let's find out a little more about what this new major Google change is all about.
Are we saying goodbye to Universal Analytics?
It's not that radical yet and it's not the first time that changes have occurred in Google Analytics .
It is not for nothing that the name of the new version is GA4 and the one we use, for most of us, is GA3. This means that there was already a version 2 and 1 of Google Analytics and that major changes in the tool are not a novelty.
Not to mention that technology trinidad and tobago email list advances faster every year, and intelligence, both human and artificial, follows these levels of development and new paradigms.
Despite the previous versions 2 and 1, I am too young in the job market to be able to tell you about the impacts brought about in 2012 by the implementation of the current version GA3 or Universal Analytics (UA), replacing GA2 or Classic Analytics (CA); which still works, despite the years, among very few companies.
Let us now move on to understand these changes that are affecting the market today.
But before, I want to share with you that, on behalf of Rock Content , what we feel most in this situation is the great privilege of being able to live in a time of inflection for Google, in which now all professionals in the digital market must implement a new organizational structure, analysis and compilation of information, to receive the GA4 version with open arms and get the most out of the data.
Have you imagined the number of robust communication strategies that will come out of the new major GA implementation? Because we can!
What changes does GA4 bring to the market?
Without going into the depths of the subject, because we will prepare a complete content for that, I can tell you that GA4 was created in order to rethink the formulas in which data is available without the use of cookies.
This idea arose from the damage to Google's reputation due to the controversial relationship between the tracking of user information and the privacy problems generated, mainly, by Third-Party-Cookies .
In addition to the problems and with more positive arguments in mind, GA4 was created to bring new proposals to the current information age, in which platforms seek to integrate more quickly and where both Artificial Intelligence and Machine Learning took on such relevance that they stopped being just technologies and transcended to a strategic level of communication, impossible to avoid.
And this is what GA4 is promising to deliver.
How will GA4 affect digital marketing strategies?
Nowadays, marketing professionals work based on performance metrics that tell us whether or not we are achieving our objectives in terms of communication and generating sales opportunities.
From this, think of GA4 as a tool capable of alerting us, through notifications, about important changes in the trends of our KPIs .
The latter, for its part, takes us away from traditional planning of objectives based on the simple calculation of visits to a website, for example, and brings us closer to a complete measurement of the information with which we can deliver specific communications for each market of our interest.
This last bit, for us at Rock Content , who work with international markets, is simply pure gold.
ADVERTISEMENT
How do we at Rock Content view the changes in GA4?
Better late than never.
I confess that as the current leader of the three main Rock Content blogs for the United States, Brazil and Mexico, it is only today that I really came to worry about updating the system.
Well, let's say that the day-to-day absorbed us as a team, to respond first to the emergencies of recent times. Despite this, I like the idea that now GA4 becomes a new priority for the Rock team and we can get to work on getting to know the tool and reconstructing the information, before the change becomes an inevitable reality.