Recruiting users for your database
Posted: Sat Dec 07, 2024 9:34 am
Given the perverse effect of the algorithms that regulate the social media walls of our followers , there is no other option than to sharpen our wits with other formulas, in addition to the hiring of advertising, to achieve a higher level of interaction. This is where contests and raffles on social networks come into play, a very effective marketing tool that is increasingly used by brands to reach their potential customers in an easier and more fun way.
But the implementation of these promotional dynamics not only serves to optimize the interaction ratio of your social media profiles , but will also help you reach a larger audience, learn their opinions, promote your products or services or improve your reputation. A scenario in which everyone wins : your followers get a prize or a benefit and you get whatever you have set as your goal: getting likes , increasing followers, collecting information or simply consolidating your brand image.
Here we show you the main benefits of holding contests and giveaways on social networks:
1. Improving brand image
The basic objective when creating a promotional action exclusively for social networks is to generate greater visibility for the brand , both to make it known among new users and to reinforce its cyprus email address presence in the imagination of people who are already customers. Did you know that a reminder of a brand name at the right time can be a decisive factor in the purchasing decision process?
What was previously achieved with spectacular television advertisements or continuous insertions in the written press, can now be achieved with the same level of success, with the implementation of an appropriate promotional action on social networks , but at much lower costs.
If you run your contest or raffle through an app, you can collect data from your potential customers and even segment that data using filter questions, in order to then send commercial communications about your products through email marketing. By offering the possibility of winning an attractive prize, your potential customers consider that they are negotiating a fair exchange of assets: they give up their personal data in exchange for the chance to win a prize.
When the objective of your promotional action is to increase the volume of your database, you must adapt the legal bases of the same to the data protection regulations , because if not, you will not be authorized to send commercial information to new users, and the effort to obtain the data will have been in vain.
But the implementation of these promotional dynamics not only serves to optimize the interaction ratio of your social media profiles , but will also help you reach a larger audience, learn their opinions, promote your products or services or improve your reputation. A scenario in which everyone wins : your followers get a prize or a benefit and you get whatever you have set as your goal: getting likes , increasing followers, collecting information or simply consolidating your brand image.
Here we show you the main benefits of holding contests and giveaways on social networks:
1. Improving brand image
The basic objective when creating a promotional action exclusively for social networks is to generate greater visibility for the brand , both to make it known among new users and to reinforce its cyprus email address presence in the imagination of people who are already customers. Did you know that a reminder of a brand name at the right time can be a decisive factor in the purchasing decision process?
What was previously achieved with spectacular television advertisements or continuous insertions in the written press, can now be achieved with the same level of success, with the implementation of an appropriate promotional action on social networks , but at much lower costs.
If you run your contest or raffle through an app, you can collect data from your potential customers and even segment that data using filter questions, in order to then send commercial communications about your products through email marketing. By offering the possibility of winning an attractive prize, your potential customers consider that they are negotiating a fair exchange of assets: they give up their personal data in exchange for the chance to win a prize.
When the objective of your promotional action is to increase the volume of your database, you must adapt the legal bases of the same to the data protection regulations , because if not, you will not be authorized to send commercial information to new users, and the effort to obtain the data will have been in vain.