Differences between WhatsApp Business and WhatsApp Business API
Posted: Sat Dec 07, 2024 9:31 am
To meet the diverse demands of businesses, Meta has developed two distinct versions of WhatsApp: WhatsApp Business and WhatsApp Business API. The key difference is that WhatsApp Business API is designed for larger businesses looking to automatically expand their communication capabilities, while WhatsApp Business is best suited for small businesses with no immediate plans to expand.
We'll explore the unique features of each version further and see cayman islands whatsapp number data 5 million they can be tailored to the specific needs of each business.
Key differences between WhatsApp Business and WhatsApp Business API
The differences between WhatsApp Business and WhatsApp Business API range from automation and messaging capabilities to facilitate internal management of the application by the company, to the degree of integration with other technologies to function not only as a communication tool, but also for management, marketing, sales, loyalty or the use case that the company seeks to implement.
Differences between WhatsApp Business API and WhatsApp Business
WhatsApp Business Features:
Small Business Oriented:
WhatsApp Business is an app designed primarily for small businesses with one or two employees and a limited customer base. Its communication tools are very similar to the personal version and it can be managed from a mobile device and two computers.
Basic communication functions:
Just like the personal version, it is possible to have one-on-one conversations with clients, where in addition to sending text it is possible to attach images, videos, gifs, etc. It is possible to create a catalog that is displayed in the profile with the main products of the business.
Company profile
It is possible to customize the profile with basic business data such as name, description, phone number, hours and a URL. It is necessary that each user with whom you have conversations saves your business as a new contact, otherwise the name will only show the WhatsApp number.
Free for small businesses:
It's free for small businesses, allowing a business presence on WhatsApp without additional costs.
Automations
This free version does not have advanced automations or the ability to schedule conversation flows. What is possible is to send the same message to several contacts, for example, a notice that you will not be providing service on a certain day, but the number of these messages is limited. One of the possibilities is to schedule automatic responses when the business is not operating. For example, if someone writes on a Sunday afternoon, it is possible to schedule a message indicating that they cannot attend to you at that time but that they will respond as soon as possible.
Contact management
The management of users with whom you communicate is completely manual, in the sense that when adding a new contact you have to enter one by one the complete data such as name, phone number and additional information.
WhatsApp Business API Features:
Aimed at medium and large companies:
WhatsApp Business API is designed for medium and large businesses that have constant communication with their customers, whether to send notifications, promotions, or real-time alerts. Or for those that need a simple and convenient digital sales channel for customers.
Verified account and business profile
One of the great advantages of having the WhatsApp API is the possibility of having a verified business profile. This allows the business name to appear automatically , even if it is not saved in the customer's contact book, and a verification badge to be displayed next to it . In addition, the profile can be customized with an image, description, hours, locations and a link to the website.
Access to advanced features:
It offers access to more advanced features, ranging from automated contact synchronization, mass messaging , customization, and third-party platform integration .
Integration with third-party systems:
It allows integration with systems and technologies that the company already has or third-party platforms through APIs, facilitating the exchange of information, automation and allowing centralized management . For example, integrating WhatsApp with a CRM is very powerful to identify and provide personalized information to users every time they communicate through WhatsApp.
Chatbot integration
One of the most powerful features within the API is the possibility of integrating chatbots , which automate and streamline conversations . These allow companies to be available to their customers 24 hours a day.
Verified accounts
With this version, companies can request a verification badge from Meta . This badge appears next to their name and certifies by Meta that the company you are talking to is real, known and safe. If you need help with this validation process, LINK Mobility can help you.
Quick response buttons
WhatsApp Business API allows you to integrate reply buttons to facilitate interaction with users. These buttons appear as selectable options to easily reply to a message.
We'll explore the unique features of each version further and see cayman islands whatsapp number data 5 million they can be tailored to the specific needs of each business.
Key differences between WhatsApp Business and WhatsApp Business API
The differences between WhatsApp Business and WhatsApp Business API range from automation and messaging capabilities to facilitate internal management of the application by the company, to the degree of integration with other technologies to function not only as a communication tool, but also for management, marketing, sales, loyalty or the use case that the company seeks to implement.
Differences between WhatsApp Business API and WhatsApp Business
WhatsApp Business Features:
Small Business Oriented:
WhatsApp Business is an app designed primarily for small businesses with one or two employees and a limited customer base. Its communication tools are very similar to the personal version and it can be managed from a mobile device and two computers.
Basic communication functions:
Just like the personal version, it is possible to have one-on-one conversations with clients, where in addition to sending text it is possible to attach images, videos, gifs, etc. It is possible to create a catalog that is displayed in the profile with the main products of the business.
Company profile
It is possible to customize the profile with basic business data such as name, description, phone number, hours and a URL. It is necessary that each user with whom you have conversations saves your business as a new contact, otherwise the name will only show the WhatsApp number.
Free for small businesses:
It's free for small businesses, allowing a business presence on WhatsApp without additional costs.
Automations
This free version does not have advanced automations or the ability to schedule conversation flows. What is possible is to send the same message to several contacts, for example, a notice that you will not be providing service on a certain day, but the number of these messages is limited. One of the possibilities is to schedule automatic responses when the business is not operating. For example, if someone writes on a Sunday afternoon, it is possible to schedule a message indicating that they cannot attend to you at that time but that they will respond as soon as possible.
Contact management
The management of users with whom you communicate is completely manual, in the sense that when adding a new contact you have to enter one by one the complete data such as name, phone number and additional information.
WhatsApp Business API Features:
Aimed at medium and large companies:
WhatsApp Business API is designed for medium and large businesses that have constant communication with their customers, whether to send notifications, promotions, or real-time alerts. Or for those that need a simple and convenient digital sales channel for customers.
Verified account and business profile
One of the great advantages of having the WhatsApp API is the possibility of having a verified business profile. This allows the business name to appear automatically , even if it is not saved in the customer's contact book, and a verification badge to be displayed next to it . In addition, the profile can be customized with an image, description, hours, locations and a link to the website.
Access to advanced features:
It offers access to more advanced features, ranging from automated contact synchronization, mass messaging , customization, and third-party platform integration .
Integration with third-party systems:
It allows integration with systems and technologies that the company already has or third-party platforms through APIs, facilitating the exchange of information, automation and allowing centralized management . For example, integrating WhatsApp with a CRM is very powerful to identify and provide personalized information to users every time they communicate through WhatsApp.
Chatbot integration
One of the most powerful features within the API is the possibility of integrating chatbots , which automate and streamline conversations . These allow companies to be available to their customers 24 hours a day.
Verified accounts
With this version, companies can request a verification badge from Meta . This badge appears next to their name and certifies by Meta that the company you are talking to is real, known and safe. If you need help with this validation process, LINK Mobility can help you.
Quick response buttons
WhatsApp Business API allows you to integrate reply buttons to facilitate interaction with users. These buttons appear as selectable options to easily reply to a message.