4. Find the perfect day and time
Each company has to carry out different tests to find out the best time to start its email campaign. This way, you will be able to find out which day and time best suits the needs of your subscribers . Our advice is to try different days and times, even on weekends, and the results you get may surprise you.
The subject line largely determines the opening rate. Below we show you the elements that a good subject line should have . Take note!
Use clear and concise language .
It must meet the user's expectations of cuba email address what they will find in the email. It is useless to deceive them with the subject if it does not correspond to the content of the email they are going to open. If you are faithful, you will get them to open your next emails and you will avoid them feeling cheated.
Use a casual and personal style (without going overboard), since by showing more closeness it will be easier for you to empathize with the user.
Emoticons are here to stay. While they are welcome, it is not advisable to overuse them , so experiment with the different alternatives that allow you to use them sparingly.
It should not exceed 35 characters so that it is fully readable in the main email managers and devices. Ideally, it should be limited to 20 characters
And most importantly, it has to be engaging enough to grab attention .
We can't forget to tweak the welcome phrase , as it is another important element that will influence the opening rate. But what is it exactly?
How to build a successful email marketing campaign
In this image, from the inbox we see the company name, the subject and the welcome phrase , which is the light grey text. Since this is legible, we must take care of it. For example, we can greet with personalization if we have not done so in the subject with a “Hello Noelia” or include a CTA to consume the content: “Don’t miss our posts about.
