These two entities are not only partners but also maintain a fantastic relationship and a strong common goal of promoting digital transformation in Latin America . The Interactive Advertising Bureau (IAB) is the largest association promoting the digital advertising industry in the country and will offer its members all of IM's training programs to achieve its goal of promoting and accelerating the development of digital marketing in Peru and Colombia. These alliances took place last September in Colombia and in February in Peru to pursue the same goal: to promote the continued growth of the country's digital media market and for advertisers to bet on this medium spain consumer mobile number list to carry out their campaigns and also to meet the expected high demand for professionals in both the Colombian and Peruvian digital sectors . The Interactive Advertising Bureau (IAB) is the main global organization that represents the online advertising industry in the world . Its objective is to enable the marketing and media industries to thrive in the digital economy . To achieve this, the company has various committees that have set ambitious goals in this line. Such as the Evangelization Committee, whose objective is to communicate the benefits of Digital Marketing, in order to strengthen it as a key element within the marketing strategy of any company. IM's programs cover all digital marketing disciplines, allowing for the maximum specialization necessary to be at the forefront . It also has all the tools and resources necessary to carry out this transformation. One of the strong points of its online training methodology is the new virtual campus, in which International Marketing has invested more than €180,000 and which has more than 500 hours of virtual classes and an IM app that allows access to the courses at any time. The union with International Marketing corresponds to the objectives of its Education Committee, which also emphasizes the importance of developing digital transformation courses for CEOs.
. IM covers this area with ease thanks to its new Executive Programs for managers, essential for good company management and the implementation of digital transformation. Some examples are the courses in Digital Project Management, Online Reputation Management or the Executive course on Strategic Decision Making.
Likewise, for middle managers, IM offers the most complete training with its Postgraduate and Master's Degrees in Digital Marketing specialized in subjects such as Ecommerce, Communication Strategies or Social Media. These programs are specially designed to offer all the resources of digital marketing to companies and their professionals , allowing them to adapt to digital transformation.
Both IAB Peru and IAB Colombia set the pace in the digital market of their respective countries and aim to show powerful and efficient experiences of the use of the digital medium for the benefit of brands . While International Marketing puts all the tools at your disposal to achieve your objectives and that both students and entrepreneurs can benefit from all the advantages that being experts in Digital Marketing entails for their professional future and for their business respectively.
