5 Tips to Improve Your Website's Performance
Posted: Sat Dec 07, 2024 9:05 am
Juan Frejo
Photographer and Expert in Artificial Intelligence
December 12, 2016
The reality is that most hoteliers are more busy with the day-to-day demands of running a hotel. They don’t have enough time to devote to their digital marketing, and therefore aren’t seeing results from their most important sales and marketing channel – their website.
In a survey released in 2016, 60% of hoteliers said their biggest challenge was driving direct conversions to their website. And STR found that, on average, only a quarter of room bookings at independent hotels are made through their websites.
So why is driving direct bookings germany email list such a challenge? Well, in an effort to make a great website, hoteliers often unconsciously shy away from achieving the goal of their website – converting visitors into bookings. They focus on things that don’t add value, as opposed to providing a great user experience that makes the site comfortable to book.
So let’s review some best practices on how to build a high-performing hotel website that converts:
Table of Contents [ Hide ]
1 1. Give travel shoppers what they want.
2 2. The future of digital is visual storytelling
3 3. Use social proof.
4 4. Makes booking easier.
5 5. Go mobile.
1. Give travel shoppers what they want.
It’s a pretty obvious, but unfortunately overlooked, thing. The best performing websites are showing the right kind of content to travel shoppers. Their content is tailored to their target audience and focuses on what the consumer cares about most. For travel shoppers, it refers to 4 main “wants”:
First, they want to know what makes your hotel different from others on their list. What does your hotel have that will make their trip more fun, comfortable, or efficient? What experience can they expect to have at your property?
Second, they want to know what your rooms look like – the entire floor – bed, desk, sitting area, laundry room, amenities, etc. In other words, photos taken from multiple angles.
Third, they want to know if they can get a deal – because who doesn’t love a deal.
And finally, they want to know what other people know about your hotel.
Photographer and Expert in Artificial Intelligence
December 12, 2016
The reality is that most hoteliers are more busy with the day-to-day demands of running a hotel. They don’t have enough time to devote to their digital marketing, and therefore aren’t seeing results from their most important sales and marketing channel – their website.
In a survey released in 2016, 60% of hoteliers said their biggest challenge was driving direct conversions to their website. And STR found that, on average, only a quarter of room bookings at independent hotels are made through their websites.
So why is driving direct bookings germany email list such a challenge? Well, in an effort to make a great website, hoteliers often unconsciously shy away from achieving the goal of their website – converting visitors into bookings. They focus on things that don’t add value, as opposed to providing a great user experience that makes the site comfortable to book.
So let’s review some best practices on how to build a high-performing hotel website that converts:
Table of Contents [ Hide ]
1 1. Give travel shoppers what they want.
2 2. The future of digital is visual storytelling
3 3. Use social proof.
4 4. Makes booking easier.
5 5. Go mobile.
1. Give travel shoppers what they want.
It’s a pretty obvious, but unfortunately overlooked, thing. The best performing websites are showing the right kind of content to travel shoppers. Their content is tailored to their target audience and focuses on what the consumer cares about most. For travel shoppers, it refers to 4 main “wants”:
First, they want to know what makes your hotel different from others on their list. What does your hotel have that will make their trip more fun, comfortable, or efficient? What experience can they expect to have at your property?
Second, they want to know what your rooms look like – the entire floor – bed, desk, sitting area, laundry room, amenities, etc. In other words, photos taken from multiple angles.
Third, they want to know if they can get a deal – because who doesn’t love a deal.
And finally, they want to know what other people know about your hotel.