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Should we sell? The key to the survival of accommodation is in the results

Posted: Sat Dec 07, 2024 8:52 am
by ayeshakh
Andres Romero
CEO and Project Manager
July 25, 2017
That is the question, yes. Because if we don't sell, we're in trouble. We are in the era of TOURISM with a capital T: tourists keep growing in number and demand. And tourism businesses also keep growing in quantity but not so much in quality, or do they?

[Tweet “Tourism as an industry of happiness has a sales component that should not be neglected”]
And how do we sell? Do we know list of georgia consumer email how to do it? Or do we just open the shop and let whoever wants or can come? I would almost know better how to list how we do NOT sell . I'm going to tell you what we do to not sell:

Table of Contents [ Hide ]

1 We don't promote ourselves enough.
2 We went overboard with the rates.
3 We do not take into account the needs of our clientele.
4 We don't listen to our team's suggestions.
5 We do not promote the relationship with our suppliers.
We don't promote ourselves enough .
We settle for a website that moves less than the prices (which we do pay attention to, yes) and for Booking.com to advertise us in the “who knows” spot in our city. And when it comes to restaurants or other types of businesses, we settle for less.

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We went overboard with the rates .
And of course, if we sell little and poorly... Well, we will have to maintain the income somehow. I am in favor of the opinion that an adequate rate gives more profits in the long run . It is not a question of giving away our effort and our work; it is about being as fair as possible with our clients, because they will thank us for it.

[Tweet “The right rate at the right time to the right traveler creates long-term relationships with the traveler”]
We do not take into account the needs of our clientele .
Because they give us messages (direct or indirect, clear or subliminal) on how to improve at every moment: on the first call to the hotel , on their arrival at the establishment, when they ask us for a coffee, when they are looking at the menu, etc. And of course, of course, on the opinion websites. And what do we do? We almost always respond: to the bad comments, hopefully also to the good ones, or we don't respond and if we are stressed, we don't even read them. But yes, we learn very little from this manual of advice.

We don't listen to our team's suggestions.
We do not share our achievements, our doubts, our needs, our partial visions, which together can be very valuable. Because the chef does not have the same perception as the waiter, nor does the housekeeper and the event manager. As a team, we will always make more progress.