From a professional point of view, LinkedIn is the social network with the most power of all. This tool allows you to get clients and make your company known, generating visibility at the same time . With around 3 million users in Spain, it has become the most suitable for establishing work relationships. It is also used to search for information about a company or user, to recover lost contacts and to create a new network of contacts. But how does this social network work?
What is the first thing I should do?
– Click on the ‘Company Pages’ option in the ‘Prod canada telegram ucts’ section of the menu. You now have the new LinkedIn page for your company!
– Keep your company profile complete and up to date . When people visit your profile, they should see how the company is doing at all times and that the information provided is not out of date. Check that you have entered all the details about the company: description, company size, sector, number of employees, etc.
– Have clear objectives . What do you want to achieve? Generate visibility, more clients, make your company known, spread a good brand image… The objective must be defined from the beginning in order to be able to work in this direction and achieve it successfully.
– Know who your target audience is , the client you are looking for. You have to ask yourself where your potential clients work, what level of education they have, what sector they are specialized in, among others. The target should be on those who may be interested in your products or services.
How to find clients?
There are three ways to find customers:
1. Using the search box on the top left with the menu, where you can search and filter the results. This option allows you to directly search for the person's name or a specific word such as marketing, administration, communication, engineering, etc.
2. Using Gmail or other email tools, you can choose from among your contacts who you want to connect with.
3. By going to specific groups you can also find specialized professionals who may become future clients. Of course, make sure you join the groups that interest you the most.
Once you have found a contact, you must request a connection and send them a private message, which should not be the predetermined one but rather a personalized one. Once connected, it is not a matter of automatically offering your company's services or products, but rather of establishing a solid relationship of trust and complicity. This bond will become increasingly stronger through the relationship and interaction established between the two.
How to be active on LinkedIn?
You have to interact with everyone, demonstrate the professionalism of the company, publish interesting articles about the profession, share information of general interest, comment on publications related to your work, participate in debates , be part of different groups and participate to attract potential clients. Participating in groups will allow you to keep up to date with what is being discussed, what concerns the sector, what raises questions. It is a way to share opinions, resolve professional doubts with experts and also to demonstrate knowledge. In addition, you can also create your own group to have even more reach. The most important thing is to be consistent , keep the profile up to date and not leave it abandoned.
What should the company profile be like?
– It must convey an image that is consistent with the company’s philosophy, but also with the website and the rest of the activity on social networks. It may be the first image of the company that someone who searches for you on LinkedIn sees and it must not leave them indifferent.
– The company must be defined with the appropriate keywords . When they search for you, they must find you easily and you must be well positioned.
– You must share valuable content to generate interest and attract the attention of potential clients.
– You must maintain contact with all the followers you have gained on your company profile, be there for them, serve them quickly and interact with their publications.
Benefits of LinkedIn
Having a company profile on LinkedIn has direct benefits for your business:
– Being able to contact clients from all over the world and create a large network of contacts and potential clients.
– Multiplying the visibility of your company and achieving greater diffusion of the brand image.
– It becomes another channel of information and communication, a means of direct contact with leads and clients. – In addition, it is an easy-to-use