As sponsors of the event, IM wanted to absorb as much knowledge as possible to later tell you the most relevant aspects of #SMMDAY. Here is a brief report.
Mobile Marketing Monetization with Armando Liussi
We started the day at nine o'clock with a conference on mobile marketing singapore consumer mobile number list monetization strategies by Armando Liussi, CEO of Incúbame. The expert in digital strategies spoke to us about the importance of video marketing . Today more than ever, video is one of the formats that generates the most visibility and engagement, specifically vertical videos. That's right, it seems that Stories have become the norm in our daily lives and manage to generate 94% interaction compared to the 6% of traditional horizontal video.
If there was one thing that was clear to us during this presentation, it was the three key objectives of any digital strategy: to be seen, to be liked and to be bought. But how do we achieve this? By segmenting. Good segmentation is key to attracting the attention of our future clients.
Local SEO Techniques with Iñaki Tovar
We continue with the presentation by Iñaki Tovar, CEO at Webpositer, on techniques and tools to improve local SEO. That is, techniques to enhance the visibility of a website based on the current geographic location of users .
Tovar explained the importance of keeping geolocation in mind when we want to position a business. Google My Business is a clear example of local positioning of a business, where local guides become decisive agents that have the power to increase the authority of a profile or to propose quick changes to any listing. And what does the future hold for us? Two words: voice-search.
