MarTech, the answer to consumer transformation
Posted: Sat Dec 07, 2024 8:30 am
It is common to assume that everyone perfectly understands what we say to them and that they will interpret what we send them in writing as we do. Each person is different and their own experiences, knowledge and paradigms will make them individually qualify what we are saying to them in text.
Segmenting our databases by various criteria allows us to know our universe list of guatemala whatsapp phone numbers of clients and identify groups of people with common characteristics (generation to which they belong, age, education, profession, socioeconomic level, occupation, etc.), who will respond better to certain wordings and delivery methods.
A person from the Baby Boomer generation is very unlikely to read the Direct Message we send them, but if we send them a telegram, yes, a telegram, the probability of them reading it is the highest. Their generational behavior makes this happen. Sending a 30-year-old client an email is practically money thrown away. The Millennial generation does not send email.
Written communication has been one of the fundamental drivers in bringing civilization to what it is today. Our level of knowledge and ability to learn, create and develop has been solidly based on reading. Imagine then, if the text has done that for humanity, what it could do for your organization .
Segmenting our databases by various criteria allows us to know our universe list of guatemala whatsapp phone numbers of clients and identify groups of people with common characteristics (generation to which they belong, age, education, profession, socioeconomic level, occupation, etc.), who will respond better to certain wordings and delivery methods.
A person from the Baby Boomer generation is very unlikely to read the Direct Message we send them, but if we send them a telegram, yes, a telegram, the probability of them reading it is the highest. Their generational behavior makes this happen. Sending a 30-year-old client an email is practically money thrown away. The Millennial generation does not send email.
Written communication has been one of the fundamental drivers in bringing civilization to what it is today. Our level of knowledge and ability to learn, create and develop has been solidly based on reading. Imagine then, if the text has done that for humanity, what it could do for your organization .