My passion for marketing and entrepreneurship started at a very young age. I always knew that I wanted to be an entrepreneur , that I wanted to create things that could change the world and that I wanted to give back to the community part of what I could generate with my ideas and, luckily, I found those same values in my 2 partners at GreyHounders.
We also have something in common, and that is that we wear glasses. One singapore phone number list has more diopters, another has less, but we have all been used to buying and paying a lot of money for glasses for many years and we were not able to understand why they were so expensive.
Therefore, our project began with the clear idea of solving a problem that thousands of Spaniards have and trying to modernise a clearly traditional sector.
What is Greyhounders?
Greyhounders is a virtual store that aims to offer designer prescription glasses, 100% online and with a user experience that is fully adapted to the new times and focused on the customer, the core of our product. In addition, the price we have managed to achieve is tremendously competitive. For less than €80 you can have, without leaving your home, prescription glasses with exclusive designs.
In the 9 months since the project was launched, we have managed to sell more than 400 pairs of glasses and have managed to validate the market. There are many people willing to buy glasses online without having to visit an optician.
But, in addition, we do not want to be just a virtual fashion store, we want to go further and that is why we have started to develop a series of technological tools that allow our users to try on frames through augmented reality with their mobile phone and we are already working on tools that allow you to obtain your prescription without having to leave home, the greatest concern we have found among our potential customers.
Understanding the project and understanding the need to create a brand, it is essential to have the necessary training in Digital Marketing that allows us to position ourselves and allows us to know our target perfectly. At this point, the training received by International Marketing and the possibility of knowing the different ways we had to impact our potential client were fundamental . In addition, we need to measure and understand everything that happens on our website and the Master's degree was also key in that.
