Social Media Trends: Social Commerce
Posted: Sat Dec 07, 2024 8:19 am
Social commerce is one of the trends in social media that is gaining ground, thanks in part to Instagram Shopping . Now, what exactly does it consist of, what differentiates it from ecommerce and how can we include it in our digital strategy? We explain it in the following article.
What is social commerce?
It is about using the features offered by social networks to increase our expanding reach and boosting sales with the lead online sales volume . In this context, it would be another platform that digital businesses can use in their digital marketing strategy.
Over the last few years we have seen the great impact that social media has on users' purchasing decision-making power. The integration between online sales and social media was something that was already predestined.
So what makes it different from e-commerce? The main difference lies in the sales process. While in e-commerce the entire process takes place on the seller's website, in social commerce the process is fragmented into the different interactions that take place on social networks. This is a process where the user receives recommendations, investigates online reputation, generates engagement and can even be influenced by a brand ambassador.
Benefits of social commerce
Now that we have defined the concept and know what differentiates it from e-commerce, we can now talk about the benefits of including it in our digital marketing strategy. Some of them are:
It helps improve conversion rates and can boost traffic volume.
More engagement is generated with our followers.
Followers are more likely to leave reviews about products or services.
Greater trust is gained with followers.
Greater brand visibility thanks to the creation of a corporate identity on social networks.
Social networks are positioned as one of the channels where users learn about a brand/company.
How to include it in our digital strategy?
What is social commerce?
It is about using the features offered by social networks to increase our expanding reach and boosting sales with the lead online sales volume . In this context, it would be another platform that digital businesses can use in their digital marketing strategy.
Over the last few years we have seen the great impact that social media has on users' purchasing decision-making power. The integration between online sales and social media was something that was already predestined.
So what makes it different from e-commerce? The main difference lies in the sales process. While in e-commerce the entire process takes place on the seller's website, in social commerce the process is fragmented into the different interactions that take place on social networks. This is a process where the user receives recommendations, investigates online reputation, generates engagement and can even be influenced by a brand ambassador.
Benefits of social commerce
Now that we have defined the concept and know what differentiates it from e-commerce, we can now talk about the benefits of including it in our digital marketing strategy. Some of them are:
It helps improve conversion rates and can boost traffic volume.
More engagement is generated with our followers.
Followers are more likely to leave reviews about products or services.
Greater trust is gained with followers.
Greater brand visibility thanks to the creation of a corporate identity on social networks.
Social networks are positioned as one of the channels where users learn about a brand/company.
How to include it in our digital strategy?