Total monotony
Posted: Sat Dec 07, 2024 8:19 am
The main mistakes made when organizing a contest or raffle in the online environment range from not having legal bases that detail the details as much as possible, not clearly explaining the steps to follow to participate or not specifying the deadline for participation, to not defining what the prize is or how many units will be distributed. And in many cases, several are made at the same time, which causes a drop in the number of participants in the contest or raffle.
Leaving aside the legal problems that can arise and which can be serious, the reputational cost can be terrible. Who wants a storm of discontent on the Facebook wall saying in chorus: “I have been deceived”?
Among the different target audiences of a brand, there is always one that predominates in volume over the rest. In the case of shopping centres, the most common buyer profile corresponds to that of a woman, around 40 years old and, in most cases, with minor children in her care. Although this data must obviously be taken into consideration, it is necessary to be able to offer content for the rest of the audiences that are clients of the centre and that are also part of its online list of costa rica consumer email community, such as grandparents, teenagers, university students, young people, etc.
In addition to taking this segmentation into account, it is necessary to avoid falling into the monothematic approach of communicating almost exclusively about the sector that has the most operators in the shopping centre . Even though fashion represents 70% of the directory of shops, an effort must be made to give visibility to the rest of the operators, since it is probably more difficult for them to stand out among the other brands.
In any case, and in order not to bore the community of followers , the ideal is to offer a variety of content as complete as possible , ranging from current news from the center, social responsibility actions, fashion content, sports, accessories, services, restaurants and leisure, without forgetting the hypermarket or the cinema.
Although in this post we have discussed the most common mistakes, there are others that your shopping centre can avoid on social media. If after reading it you have understood that you need to make a change to optimise these profiles and get the most out of them, the professionals at Bannister Global will help you to set a strategy based on your objectives and to execute it successfully.
Leaving aside the legal problems that can arise and which can be serious, the reputational cost can be terrible. Who wants a storm of discontent on the Facebook wall saying in chorus: “I have been deceived”?
Among the different target audiences of a brand, there is always one that predominates in volume over the rest. In the case of shopping centres, the most common buyer profile corresponds to that of a woman, around 40 years old and, in most cases, with minor children in her care. Although this data must obviously be taken into consideration, it is necessary to be able to offer content for the rest of the audiences that are clients of the centre and that are also part of its online list of costa rica consumer email community, such as grandparents, teenagers, university students, young people, etc.
In addition to taking this segmentation into account, it is necessary to avoid falling into the monothematic approach of communicating almost exclusively about the sector that has the most operators in the shopping centre . Even though fashion represents 70% of the directory of shops, an effort must be made to give visibility to the rest of the operators, since it is probably more difficult for them to stand out among the other brands.
In any case, and in order not to bore the community of followers , the ideal is to offer a variety of content as complete as possible , ranging from current news from the center, social responsibility actions, fashion content, sports, accessories, services, restaurants and leisure, without forgetting the hypermarket or the cinema.
Although in this post we have discussed the most common mistakes, there are others that your shopping centre can avoid on social media. If after reading it you have understood that you need to make a change to optimise these profiles and get the most out of them, the professionals at Bannister Global will help you to set a strategy based on your objectives and to execute it successfully.