Page 1 of 1

Complete Guide to Page Speed ​​Insights: What it is, how to use it, and how to optimize content with it

Posted: Sat Dec 07, 2024 8:17 am
by Himon02
PageSpeed ​​Insights are a set of metrics that you can analyze to optimize the performance of your website. Do you want to know more about this topic? Read our complete guide to the end!

Angel Lopez

May 9, 22 | 13 min read
page speed insights
Reading time: 11 minutes
Do you want to improve the loading speed of your web pages and become an SEO reference ? If so, you should take into account everything that Google's Page Speed ​​Insights has to offer.

To help you with this, we have put together this comprehensive guide where we will explain in detail everything you need to know about the topic, including:

Page Speed ​​Insights: What are they and how do they work?
And now, how can we use it? It's very simple!
What is the breakdown of the test report and how to understand it?
For sure, what do these numbers mean?
Getting 100/100: Is that really the only thing that matters?
Keep reading!

Page Speed ​​Insights: What are they and how do they work?
Google PageSpeed ​​Insights is a free tool that helps you find and fix issues that slow down web applications.

An open source tool called Lighthouse list of syria consumer email collects and analyzes lab data that is combined with real-world information from the Chrome User Experience Report dataset; the result is a score that summarizes performance and a set of recommendations.

Advanced data visualization, filtering, labeling, and snapshot technology in Google PageSpeed ​​Insights provide a comprehensive solution to boost your website's search engine rankings, amplify its performance, and improve user experience.

For real, how does this tool work?
PageSpeed ​​Insights combines field data—data collected by Google's Chrome User Experience Report (abbreviated CrUX )—with lab information about a page collected by Lighthouse. You can switch between results for mobile and desktop views.

As soon as Google has performed the evaluation, the PageSpeed ​​insights score is displayed on a scale of 0 to 100. This should help provide a rough assessment of the page's performance. This utility value is a weighted average of different metrics; this means that more heavily weighted KPIs have a greater impact on the overall rating.

Individual weightings are not visible in the Lighthouse report, but can be viewed in the so-called "Lighthouse Score Calculator".

Values ​​are chosen to provide a balanced representation of user perception of performance.

The weights have changed over time as the Lighthouse team regularly conducts research and gathers feedback to understand what has the biggest impact on user-perceived performance; the history of these changes can be viewed on GitHub.

If you want to know how your site fares against other websites in terms of real user data, you can use our PageSpeed ​​test .


Image

And now, how can we use it? It's very simple!
It's essentially the same as Lighthouse. If you prefer, you can install Lighthouse as a Chrome plugin to avoid visiting Google PageSpeed ​​Insights and generate reports that you can save locally for reference.

That said, it's easy to get started with Google PageSpeed ​​Insights:

visit the Google PageSpeed ​​Insights page ;
enter the URL of your website;
Click Analyze .
Page Speed ​​Insights
ADVERTISEMENT

While generating the report, the tool does two things:

First, it collects “field data” from the web page in CrUX, the Chrome User Experience Report.
Second, it measures page performance using the Lighthouse API. It calculates the loading rate in a controlled and simulated environment: mid-range devices and mobile networks. This is therefore referred to as “lab data.”
After a few seconds of analysis time, you will see a report showing your overall performance score along with a breakdown of the different categories.

After reviewing the report, eliminate the variables that hinder speed and lower your rankings.