When talking about text messaging, promotional SMS always comes up, but campaigns with a social purpose are not given the space they deserve. So it is ideal that you take this initiative as a way to show your values and the human side of your organization.
Today's consumers are looking for more than just good deals. They value the humanization of brands. This is where SMS fundraising comes in. You can send promotions that support a social cause so that the user is encouraged to collaborate.
TABLE OF CONTENTS
Benefits of SMS fundraising campaigns
Steps to create a good list of marshall islands consumer email SMS fundraising campaign
1.- Find an SMS provider
2.- Select a phone number
3.- Choose a keyword
4.- Work with SMS templates
5.- Share valuable content
6.- Use all marketing channels
Keys to an effective SMS fundraising campaign
A.- Simple and concise message
B.- Always appreciates donations
Benefits of SMS fundraising campaigns
Fundraising campaign
Knowing how to create an SMS fundraising campaign is key to being successful in your mission. But before getting into the subject, it is important that you know the advantages they offer you so that you are motivated to incorporate them into your strategy.
Easy to work with: Setting up SMS fundraising campaigns is a simple job that is made even easier if you work with a specialized platform.
Simple sending: By working with SMS software, you can send the campaign in just a few steps and in bulk, thus streamlining the donation process.
Direct channel: email marketing campaigns often get lost in the inbox among so many emails. On the other hand, SMS is received directly on the mobile device, which makes it easier to receive and read the message. This reduces barriers to donating and increases participation.
Better results: Text messages are read within the first 3 minutes of being sent. According to a study by NP Source , mobile donations increased by 205% in 2018 compared to the previous year alone.
Steps to create a good SMS fundraising campaign
All the benefits mentioned above prove that it is an option worth considering for your company. To create your own SMS fundraising campaign you have to follow the steps outlined in the following list:
1.- Find an SMS provider
MDirector SMS Marketing Platform
If you have already decided to create a fundraising campaign, the first thing you need to do is find an SMS provider. This will allow you to send multiple templates to a large number of recipients. So if you want to ensure long-term success, it is essential that you invest in a specialized platform.
The goal is to make it easier for you when sending out your fundraising campaigns, whether they are fundraising requests or reminders of charity events. It is a technique for creating calls to action quickly and simply.
2.- Select a phone number
Short code number
Once you have a partner to send your text messages to, the next thing you need to do is choose a phone number. Keep in mind that this is the one you will only use to send SMS to donors, so your content should be fundraising-based.
It is worth noting that there are two types of telephone numbers that are used for commercial communications via text messages. One of them is the long codes and the other is the short codes :
An SMS short code is a 5- or 6-digit number that you can use to send your text donation campaigns to a mobile device. It's a great option for non-personal, one-way communications and mass text messaging.
