Creating content for social media
Posted: Sat Dec 07, 2024 8:08 am
The social media style guide should also define the processes for responding to queries and complaints in the shortest possible time , because as we well know, social media demands immediacy. There are several social listening automation tools that will help you better manage the situation. I also find it useful to make a list of social listening keywords to facilitate tracking.
One of the most common mistakes is to think that content is created after having the social media style guide ready. You choose the social networks, the objectives, the tone… and then you create the content. Well, no.
Take your time, and make some key decisions about the content you're going to publish , such as:
Do we only publish internal content or do we share posts from other sources?
If we share internal and external content, what is the relationship between the two types of content?
How do we obtain and approve external content?
What tools will we use to shorten URLs?
What strategy will we use to share links on Instagram?
When do we schedule posts and when do they post spontaneously?
What programming tools are we going to use?
What formats are we going to use? Photos, videos…
Most social media content can be comoros email address repurposed. For example, resize images to fit Facebook, Twitter, Instagram, and Pinterest. But this requires a few minutes each day. So if you have limited resources, it's best to start with just one account, rather than trying to cover all of them, which will ultimately hurt your brand image.
Another important point that a corporate social media style guide should have is the planning of publications , that is, establishing a plan indicating how often and what type of content will be published on each social network.
Crisis management
No one wants to deal with a social media crisis, but your style guide wouldn’t be ready without disaster planning . Because social media is so immediate, a scandal or disagreement can erupt quickly. That’s why you need a crisis management plan just in case.
The first step is to identify the person who will be in charge of social media posts. One person should do this task to avoid conflicting messages. Your team will be behind you, but social media contact and posts will be under your control. Your tasks will also include managing posts that were scheduled and assessing whether it is a good time to post or pause them.
One of the most common mistakes is to think that content is created after having the social media style guide ready. You choose the social networks, the objectives, the tone… and then you create the content. Well, no.
Take your time, and make some key decisions about the content you're going to publish , such as:
Do we only publish internal content or do we share posts from other sources?
If we share internal and external content, what is the relationship between the two types of content?
How do we obtain and approve external content?
What tools will we use to shorten URLs?
What strategy will we use to share links on Instagram?
When do we schedule posts and when do they post spontaneously?
What programming tools are we going to use?
What formats are we going to use? Photos, videos…
Most social media content can be comoros email address repurposed. For example, resize images to fit Facebook, Twitter, Instagram, and Pinterest. But this requires a few minutes each day. So if you have limited resources, it's best to start with just one account, rather than trying to cover all of them, which will ultimately hurt your brand image.
Another important point that a corporate social media style guide should have is the planning of publications , that is, establishing a plan indicating how often and what type of content will be published on each social network.
Crisis management
No one wants to deal with a social media crisis, but your style guide wouldn’t be ready without disaster planning . Because social media is so immediate, a scandal or disagreement can erupt quickly. That’s why you need a crisis management plan just in case.
The first step is to identify the person who will be in charge of social media posts. One person should do this task to avoid conflicting messages. Your team will be behind you, but social media contact and posts will be under your control. Your tasks will also include managing posts that were scheduled and assessing whether it is a good time to post or pause them.