How to organize an event that pays off?

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Event marketing should be an integral part of integrated marketing communication of a company, product or service with the external environment, including the business environment. It is worth recalling and emphasizing that every initiative in which a company engages works on its image and PR. A meticulously planned and organized event can bring prestige and make the brand recognition permanently present in the minds of the recipients we care about. An unfinished event can, in turn, damage the company's reputation. The success and success of an event is always strongly correlated with the assumed goals. If they are achieved, it means that the event has fulfilled its role.

52% of surveyed organizations admitted that event marketing brings more benefits to their business than other marketing tools. Only less than 8% of surveyed organizations admitted that event activities do not bring significant benefits.

Source: The Event Marketing Evolution, Harvard Business Review Analytic Services

TheEventMarketingEvolution.pdf (hbr.org)

Event organization step by step
Step One: Budget
Before we start researching the right agency country code +62, indonesia phone numbers to entrust the organization of an event or start a corporate brainstorming session on additional attractions for event participants, we first need to estimate the finances that we can invest in the entire undertaking. A good time to start talking about the size of our wallet is the beginning of the year. When planning the annual budget, financial resources related to the promotion of our brand, its products or services must appear.



According to the Harvard Business Review report, event marketing plays a key role in building the position of your business on the market, which is why companies with the fastest growth rate invest as much as 50% of their marketing budget in it.

The importance of event marketing in business

Source: How to check if investing in an event is worth it – Marketer + (marketerplus.pl)

Questions worth asking about your event budget include:

What percentage of the marketing and promotion budget can we allocate for event marketing?
How many events do we want to organize during the calendar year?
Do we have the human resources and competences to organize the event ourselves, or do we entrust the organization to an event agency?
Do we want to involve our business partners in cooperation?
Step two: goal!
As with the budget, it is worth planning the organization of an event at the stage of creating an annual marketing strategy plan . It gives us the answer in which direction we want to develop our business activity. Thanks to it, we can better define priorities regarding, among others: company goals, activity or style of communication with the client.