Before Marketing 5.0: Industry Adaptations

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Before we get into the focus of the article, marketing 5.0, it is important to contextualize the evolution of the stages of strategies in the area. Each perspective had a focus to guide campaigns and skills of professionals in the sector.

Marketing 1.0
Directly linked to the Industrial Revolution, marketing 1.0 was characterized by the large-scale production of products for poland mobile database masses. Its objective was to reach the largest share of consumers in society, making little use of differentiation. We can mention factories that produced clothing, automobiles, household appliances and food.

Marketing 2.0
In marketing 2.0, consumers now have access to information technology and can choose from thousands of relatively similar products. Price comparisons are independent of a store brochure or price catalog.

The focus of companies shifts from the product to the buyer. They no longer try to convince the consumer to buy what is produced, but rather to produce what the customer wants to buy.

Marketing 3.0
In a new form, marketing 3.0 focuses on the individual. Their values, ethics, and culture are all taken into account. Consumers no longer just want a product that meets a need. They want to be partners with the brand and support companies with whom they share more refined emotions than simply exchanging money for goods.